Customer Communications Group Reveals Strategies on How Retailers Can Use Their Customer Information to Uncover Valuable Profit Opportunities

Customer Communications Group (CCG) will reveal specific strategies on how retailers can use their customer information to uncover profit opportunities at the 8th Annual Fred. Newell Customer Relationship Management (CRM) Conference. Sallie Burnett, Vice President National Sales at CCG, will be presenting June 13 – 14, 2002 in Chicago. This conference is designed for high-profile retail marketing executives that want to stay ahead of the pack, focus on their customers and help their company stay in front of the competition.

DENVER, June 5, 2002 — Customer Communications Group (CCG) will reveal specific strategies on how retailers can use their customer information to uncover profit opportunities at the 8th Annual Fred. Newell Customer Relationship Management (CRM) Conference. Sallie Burnett, Vice President National Sales at CCG, will be presenting June 13 – 14, 2002 in Chicago. This conference is designed for high-profile retail marketing executives that want to stay ahead of the pack, focus on their customers and help their company stay in front of the competition. The sessions will focus on the new, empowered customer and also explore how communication channels are fundamentally changing.

Burnetts presentation will reinforce why becoming customer-centric is so important and explain how companies can use their customer information to immediately increase the short-term ROI of their acquisition and retention initiatives. She will reveal how these tactics are steps to building customer relationships that will pay out over the long-term. Burnett will also highlight how data-driven communications can deliver unique value to customers while generating bottom-line results. In-depth retail case studies will also be shared.

Burnett has extensive retail experience through developing customer communications programs and CRM programs for successful retailers including Casual Corner Group, Hastings Entertainment, Helzberg Diamonds, Kohls Department Stores and Pier 1 Imports. Through more than a decade of marketing experience, with particular emphasis in the retail, e-commerce and catalog industries, Burnett's expertise has helped her make a significant impact on her clients' bottom lines. Her results-driven attitude is reflected in CCGs proven ability to combine the strategies and tactics to create programs that work in the real world to drive sales and profits.

About Customer Communications Group
Customer Communications Group (CCG) pioneered the concept of relationship marketing 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, data-driven research, creative communication and multimedia solutions ranging from print production to Web site development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, e-mail and direct marketing communications that support cross-sell, upsell, customer retention and reactivation efforts.

Implementing profitable programs for Fortune 1000 clients in industries including retail, financial and telecommunications, clients have included Hibernia, IBM, Kohls, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wachovia.

For more information about Customer Communications Group, visit www.customer.com or contact Sallie Burnett, Vice President National Sales at Customer Communications Group, 12600 West Cedar Drive, Denver, CO 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sallie@customer.com.