'One Of A Kind Retailer Gives Hope To Frustrated Kids & Parents Who Participate In Youth Sports! Products Once Reserved Only for College and Professional Coaches and Athletes Can Now Be Purchased By Parents and Youth League Coaches at Unique Retailer.

Announcement of a sporting goods retail store that specializes in skill development products and skill improvement videos for youth and teen athletes. The goal is to help kids improve their sports skills, so they will stay involved in sports and out of trouble.

FOR IMMEDIATE RELEASE

CONTACT:
Charles E. Norman II
Owner, Coachs Vault
13071 Central Ave.
Chino, CA 91710
Phone: 909-517-3340

Chino, CA. Friday, June 14, 2002- Nothing is more frustrating for parents and youth league coaches than watching a young athlete struggling to be successful at sports. For the parent whos natural instinct is to protect their child from any type of pain or embarrassment it is especially frustrating, because after encouraging the child to try sports, their lack of experience or knowledge in sports leaves them unable to help improve their childs skills. In addition most youth coaches find out very quickly that there is little time for individual coaching when an entire team must be taught basic skills and strategies.

The Coachs Vault located in Chino Ca. places sports skill development and training products, supplies, knowledge and support directly into the hands of the parents and coaches of youth and teen athletes. More importantly the staff of Coachs Vault makes recommendations to ensure customers get the right products and are shown how to use them correctly. Team and individual sports skill improvement products, videos and accessories are offered, with special emphasis placed on improving specific sports skills, instead of general 'how to play the game types of products found in traditional sporting goods stores.

Studies have shown that, of the 40 million kids involved in youth sports each year, a third of them quit the following year. In addition, nearly three-fourths of American children quit all organized sports before age thirteen. I personally believe that early success is the key to creating a lifelong athlete, said Charles Norman, Coachs Vaults owner. Mr. Norman got the idea for this unique sporting goods store after coaching his daughters youth basketball team. The idea is not to try and make a kid a star, but to help them obtain the skills necessary to have a positive impact on the game. Impacting the game makes it fun, and if the kids are having fun theyll continue to play" said Mr. Norman.

Participation in sports can promote self-esteem, build confidence, teach teamwork concepts, provide a positive peer group experience, build character and otherwise enrich the lives of kids.

Coachs Vault is the only brick and mortar retail store on the West Coast offering this comprehensive selection of skill improvement products and instructional videos, and is the only retailer in the United States dedicated solely to youth sports skill improvement. Mr. Norman says he has been fielding inquiries from major retailers regarding his future plans for the company, but says hes holding out for an investor more interested in the possibilities of helping kids enjoy sports, than the tremendous profit possibilities of his unique sports retailing approach.