BabyMint Launches First of its Kind Triple-Rebate Loyalty Program

Revolutionary Program Combines Credit Card and Merchant Rebates with College Scholarship Fund

ATLANTA and PHILADELPHIA (June 26, 2002) – BabyMint, Inc., the nations leading microinvesting technology company announced today the launch of the worlds first triple-rebate” loyalty program. Facilitated by the recently launched BabyMint College Savings Credit Card, the program allows consumers to earn a 1% cash-back credit card rebate on any purchase, as well as rebates of up to 20% on every-day purchases made through BabyMints network of more than 700 retailers and 127,000 grocery stores including, Albertsons, A&P, Stop & Shop, and others. The merchant and credit card rebates are automatically tracked and deposited in the cardholders college savings plan. According to Financial Research Corporation, merchant and credit card rebates, such as those facilitated by BabyMint, have the potential to represent an incremental $1.1 billion per year in assets to banks and investment management firms.

Now, through a recently formed partnership with SAGE Scholars, Inc., BabyMint program participants will also receive a matching scholarship credit in addition to the merchant and credit card rebates they earn. Through this first-of-its-kind program, known as Tuition Rewards”, SAGE Scholars contributes a matching donation to a scholarship fund in the program participants name. For example, through this program a $100 transaction at PetSmart now results in a $7 merchant rebate, a $1 credit card rebate, and an $8 Tuition Reward – in total thats a $16 dollar contribution towards the cardholders college savings goal. Depending on when a parent or grandparent enrolls in the program, they could save thousands towards the spiraling cost of higher education”, according to Mike Mitchell, BabyMints Chief Financial Officer, and former Wachovia bank card executive.

So unique is the new offering, BabyMint, Inc. has filed for patent protection of the program. Whether its facilitated by a credit card, stored value card, or other device, this is a first-of-its-kind financial services product. Without a doubt, this new offering further asserts our leadership position as one of the nation's most compelling, turnkey loyalty programs”, continued Mitchell.

According to a recent study by fund management company TIAA-CREF, almost half of parents polled (48%) report they have accumulated less than one tenth of their anticipated educational funding needs. "Educational funding is a financial planning problem many families wrestle with, regardless of whether they are looking at public or private schools”, says James B. Johnston, Ed.D., chairman of SAGE Scholars. This revolutionary program from BabyMint addresses both sides of the educational funding equation by helping families accumulate hard dollar savings, while also tapping into soft-dollar scholarships that are available.”

Even consumer advocates agree that the program can be a powerful tool. By using the BabyMint College Savings Credit Card to facilitate everyday transactions consumers can become more disciplined investors”, says Jordan Goodman, an eighteen-year veteran of Money Magazine and author of Everyones Money Book”, a best-selling book on personal finance. Clearly, with its unique triple rebate, this card represents significant value to consumers.”

About BabyMint, Inc.
Headquartered in Atlanta, BabyMint, Inc. is widely recognized as the leader in microinvesting technology. Through its nationwide network of more than 700 retailers and 127,000 grocery stores, BabyMints proprietary savings engine” enables individual investors to save toward a childs college tuition while doing their daily shopping.

The program is also offered by more than 22,000 financial advisors who provide it to their clients as an enhancement to any college saving account, including federal income tax free 529 plans and Coverdell education savings accounts (formerly known as the Education IRA). The company's proprietary "savings engine" can also be licensed by financial institutions, retailers, and credit card issuers, who in turn brand and market the technology as a loyalty program to address various major life expenses (retirement, down payment on a new home, etc.). For more information please visit http://www.babymint.com.

About SAGE Scholars, Inc.
SAGE Scholars, Inc., the nations only savings program devoted to private colleges, offers a cost-efficient, value-added bonus to existing 529 and other savings vehicles. The bonus, called Tuition Rewards, is a product differentiator provided by 150 participating private colleges and universities. Families investing in eligible funds receive Tuition Rewards – discounts off tuition – of up to $15,600 or one full years tuition. For more information please visit http://www.sagescholars.com

###