New Corportate Identity and web site design for Ravi Zacharias International Ministries

RZIM determined that a new, more consistent identity would add credibility to the organization and give new life to the ministry. ThreeHD, of Chattanooga, TN, was contracted to both create a new corporate identity for RZIM and design a new interface for the RZIM website.

Ravi Zacharias International Ministries approached Three HD in the fall of 2001 to create a new corporate identity for the organization, including a new logo, collateral materials and a redesigned web site. The new look of the ministry premiered this Spring.

Sarah Davis, Marketing Manager for Ravi Zacharias International Ministries (RZIM), believed that a new, more consistent look would add credibility to the organization and give new life to the ministry. "Our site was not meeting its potential both graphically and functionally. We needed a site that could be an extension of our ministry, thereby increasing our reach, not just a mirror of what we do offline," says Davis. "In addition, I wanted the site in its presentation to reflect our goal for excellence and professionalism and appeal to our target audience."

Three HDs design team created a new corporate identity that updated the Classical imagery of the outdated RZIM logo. A challenge for the designers was to develop an identity that could be meaningful across cultural boundaries and applicable to the satellite offices in Canada, India, Singapore and the United Kingdom. Another challenge was giving the logo a new corporate look without losing the strength of its 20-year history.

In addition to the new identity, Three HD also reorganized and redesigned the website to be more user friendly and to focus informing visitors about Ravi Zacharias ministry and available resources. The new dynamic data home page is focused to deliver pertinent information to each of the ministrys demographic targets. Another key improvement of the site is its online store, which has been redesigned to allow for better searching and a more pleasant shopping experience. Visitors to the store can find a plethora of Ravi Zacharias work, from his books, videos of speaking events and tapes or CDs of his lectures. "I feel very satisfied that my goals for the site have been met. Three HD demonstrated a remarkable grasp of the intricacies of our ministry and goals," says Davis.

RZIMs new site can be found at http://www.rzim.org.

Ravi Zacharias has spoken in over fifty countries and in numerous universities worldwide, notably Harvard, Princeton and Oxford University. He has addressed writers of the peace accord in South Africa, President Fujimori's cabinet and parliament in Peru, and military officers at the Lenin Military Academy and the Center for Geopolitical Strategy in Moscow. Mr. Zacharias is listed as a distinguished lecturer with the Staley Foundation. His weekly radio program, Let My People Think," is broadcast over 850 stations worldwide and he has appeared on CNN and other international broadcasts. RZIM is headquartered in Atlanta, Georgia.

Since 1996, Three HD has specialized in developing comprehensive business solutions and marketing services utilizing graphic design, Internet technology and multimedia. The firm works in multiple industries and holds national and international awards for technical and design excellence.