SPARKS fly at Tribal DDB

Tribal DDB, a top ten international digital marketing agency, is supporting the charity SPARKS (SPort Aiding medical Research for KidS) with the launch of an online campaign on June 24th. Tribal DDB created and bought the campaign, which is designed to increase awareness of the charity and capture data. The campaign is an online competition to win a family break to Disneyland Paris and will run for 2 weeks.

SPARKS fly at Tribal DDB
Tribal DDB, a top ten international digital marketing agency, is supporting the charity SPARKS (SPort Aiding medical Research for KidS) with the launch of an online campaign on June 24th. Tribal DDB created and bought the campaign, which is designed to increase awareness of the charity and capture data. The campaign is an online competition to win a family break to Disneyland Paris and will run for 2 weeks.

In support of the charity, Tribal DDBs consultancy and design was implemented and planned for free.

Polly Alexandre, Account Manager at Tribal DDB comments: Our relationship with SPARKS began last year when Tribal participated in the Doubleclick agency competition to design a banner that would encourage people to donate to the charity. Tribal won because their banner was the most creative idea.

Alexandre continues: SPARKS approached us again this spring, wanting to use an online campaign to capture data and generate donations. We were pleased to help them maximise their limited resources once again."

Using Tribal DDBs strong relationships with media owners, banner inventory on major sites was negotiated for free. Participating media include MSN and the Telegraph. The aim is to drive people through to the Sparks website http://www.sparks.org.uk. Visitors will be able to enter the competition and opt-in for further information about the charitys fundraising events.

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Editors notes

-   Pictures of Banners and charity shots available on request to Katy Howell, 01932 706 810
-   Tribal DDB spokespeople available for comment

About Tribal DDB
Tribal DDB is a top ten international digital marketing agency, with a strong reputation for strategic thinking and excellent creative work. Tribal DDB delivers the full spectrum of digital services from online marketing, media buying and planning and strategic direction through to web design and programming. Joint Managing Directors Alison Parker and Jane Cunningham head the company.

Tribal DDB clients include: Volkswagen, British Gas, Guardian, Nationwide, Sony, Camelot Reuters, British Bakeries, EMAP, Investia, Roof Gardens, The Dairy Council, sports.com, the British Tourist Authority, The Meat and Livestock Commission and Unilever Bestfoods.

www.tribalddb.com

About SPARKS
SPARKS is a children's charity dedicated to giving every child the chance of a healthy start in life. Their aim is to help all babies to be born healthy and stay healthy by funding vital medical research into conditions that affect newborn babies and children such as cerebral palsy, spina bifida, premature birth and childhood diabetes.
They raise money through a wide range of sports and social activities. Events include golf, karting, rugby, football, polo and charity balls, which are supported by celebrities from the world of sport and entertainment.
Sparks have committed in excess of 8 million over the past 10 years.

http://www.sparks.org.uk

Contact
Katy Howell
PR
immediate future
01932 706 810
07803 898511
katy.howell@immediatefuture.co.uk