RingToneJukeBox.com Adds Value with Buddy Text

In a competitive market, where differentiation drives customers, leading provider of ringtones and graphics, 9 Squared Inc., announces the expansion of its product portfolio with the release of Buddy Text

Denver, CO – July 29, 2002 – In a competitive market, where differentiation drives customers, leading provider of ringtones and graphics, 9 Squared Inc., announces the expansion of its product portfolio with the release of Buddy Text.

The popularity of ringtones and graphics has led to a highly competitive market filled with small start-ups and large incumbents," says Ted Suh, Chief Marketing Officer for 9 Squared Inc. When competing with big players like Sprint and Verizon, the key to success is offering customers a unique variety of products and services."

9 Squareds mobile entertainment portal, The RingToneJukeBox.com, offers members a host of benefits including request a tone priority, a customizable personal account page that recommends artists and genres based on past orders, a free electronic newsletter, and its latest offering, Buddy Text.

Buddy Text allows members to build a list of buddies and send text messages from their personal computers to their friends cell phones. This free service eliminates costly text messaging fees. Big players, like Sprint PCS, are offering services similar to Buddy Text, but for a fee.

The big players are selling services, but thats not going to retain customers. 9 Squared is offering solutions, and that is going to create long-term members," says Brian Casazza, 9 Squareds Chief Operations Officer. Added value is going to separate the winners from the losers in this space."

9 Squared Inc. is a privately held mobile phone content provider headquartered in Denver, Colorado.

For more information, contact:

Ted Suh         Brian Casazza
Chief Marketing Officer   Chief Operating Officer
tsuh@9squared.com      brian@9squared.com
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