Strong Euro Drives European Sales

US Companies Seek to Take Advantage of Strong Euro by Maximising Revenue From Europe

London-January 2003: US Companies are capitalising on falling exchange rate to reap profits from stalled economies. The apparent strength of European currencies against the value of the US Dollar has been a boon to US companies selling goods and services inside the EU. Stronger European currencies mean more expensive European vacations for U.S. tourists and higher prices for imported goods from French wine to German sports cars. But it offers relief to U.S. manufacturers by making their goods less expensive compared to those of their European competitors, and by providing favourable currency exchange rates.

Cambridge, UK based Consalient Professional Representation (http://www.consalient.com) announced today their European Sales Outsourcing programme for US companies has successfully helped their clients to realise higher year end profits in part, by a weakened dollar on the European market. With the Euro up almost 30% in the past 6 months, we are talking about some significant moves." Said Richard James, Account Development Manager. For Companies who are selling in Europe, margins relative to their manufacturing costs are skyrocketing".

US companies operating in Europe, have seen the strong Euro as a boon to their bottom line. Many of our clients realized the European market was there to be exploited and a weakened dollar would make their products more attractive, but they were searching for an economical solution to realize their vision." he continued.

As many products and services can now be enabled and supported remotely, US companies find they can leverage outsourcing to deliver a competitive solution while maintaining a low cost of sales. Through fluctuations in the valuation of currency, US companies can quickly out perform their European competition and still maintain their margins. And the companies, which outsource sales and other functions, will find a greater margin on each sale because of the reduced start-up costs and much lower overhead.

In recent Research from Holway Ovum, a research service specializing in the UK software and IT services marketplace headquartered in London, UK predicts that, "BPO will be the big party in town." It expects the UK BPO market alone to rise from 3.5 billion in 2002 to 10.3 billion by 2005. (http://www.outsourcing-journal.com/issues/jan2003/europe.html?email003042)

By moving their products into Europe with the weaker dollar, US companies have found themselves far more competitive and their prices more attractive than their European competition. Consalient have shown by Outsourcing their Sales and Marketing functions, US companies can quickly come to the UK and EU with their products without facing the high start up costs of opening their own European offices."

About Consalient Representation
Consalient grows revenue and market share for its clients through aggressive outsourced sales and marketing services and provides in-country management and operational support. Contact Consalient toll free from the United States by dialing 1-888-667-8997,or in the UK call 0208-584-2268. info@consalient.com , http://www.consalient.com/ .

Consalient Professional Representation
174 Parkers House, 48 Regent Street
Cambridge, England CB2 1FD United Kingdom
From the US: 1-888-667-8997
Global: +44-208-584-2268