TracFone Wireless Launches Mothers Day CELLabration"

Your motherly advice could win you a new wireless phone

MIAMI, FL, January 6, 2003 -- Since 1907, children around the U.S. have celebrated their mothers with flowers, cards and gifts on the second Sunday in May, traditionally known as Mothers Day. In recent years, according to Hallmark, about 96 percent of American consumers take part in some way in Mother's Day and its also common knowledge that Mother's Day is widely reported as the peak day of the year for long distance telephone calls. Throughout the years, mom has always been there to offer her worldly advice.

In CELLabration of Mothers Day 2003, TracFone Wireless, the largest nationwide prepaid wireless service provider, is searching for Moms Top 10 Words of Wisdom." Weve all listened to those words of advice from our mothers. Whether its the old Close that door, were you born in a barn?" or Dont make that face or it will freeze in that position," each of the top 10 winners will receive a TracFone along with one-year of prepaid wireless service and 150 airtime minutes.

Weve decided to honor mom this year as Mothers Day is traditionally one of our best selling holidays as more and more of us are seeking gifts that offer safety and security for our wife, mother or grandmother," says FJ Pollak, CEO and president of TracFone Wireless. A TracFone prepaid wireless phone allows you to not only call mom on Mothers Day, but also hear that motherly advice all year long. Best of all, she will appreciate the freedom from yearly contracts, monthly bills, activation fees, or late charges associated with traditional wireless service."

Contest Details -- Mothers favorite words of wisdom" entries must be 100 words or less and received on or before May 8, 2003. Entries may be mailed to TracFone Mothers Day CELLabration, PO Box 526370, Miami, Florida, 33152 or faxed to 305-418-2609. Entrants must be at least 18-years-old and include their full name, age, daytime contact phone number and complete mailing address. Ten winners will be chosen at random on May 9, 2003. For a list of winners, please include a self-addressed stamped envelope with each entry.

About Tracfone Wireless Inc.
TracFone Wireless, based in Miami, Florida, is an affiliate of América Móvil (NYSE: AMX, NASDAQ: AMOV). TracFones nationwide prepaid wireless service has no contracts, credit checks, monthly bills, activation or reactivation fees, deposits or minimum age requirements. Its prepaid wireless service incorporates a customer-friendly, cost-control feature that displays the exact remaining airtime balance on the phone. For more information on TracFone Wireless, visit the web site at www.tracfone.com.