Internet Newsletters Enhanced with Internet Search Engine Results

Any newsletter manager or owner can now create additional advertising revenue on top of existing revenue opportunities through a simple and automated enhancement process. TCLA.net identifies words within html newsletters and creates a link to a customized search engine results screen that shows advertisers who have purchased the word a user has clicked on. The new link does not change the context of the original newsletter making this form of advertising non obtrusive and readily accepted by the newsletter recipient.

Atlanta, GA -- January 8, 2003 -- TCLA.net members may create additional revenue with TCLA.net enhancements. TCLA.net combines the most popular Internet activities, email and search engines, through enhancing the newsletter with hyper-links. By hyper-linking certain keywords in a newsletter a recipient can retrieve search engine results in an instant just by clicking on the word. The enhancement takes place before the newsletter is sent eliminating the need for additional software to see and interact with the enhancement. All existing links are unchanged and all the search revenue generated is incremental to revenue opportunities the newsletter publisher already has. The entire enhancement process is done within a few seconds and delivered back to the newsletter owner immediately.

Some of the major concerns that have plagued the email advertising industry such as spam are circumvented since the recipient is receiving exactly what was asked for. This in turn allows many advertisers to reach previously inaccessible audiences. The enhancement simply highlights words so the recipient has a choice. Just read the content or read the content and click on the hyper-links if there is an interest. The growth and acceptance of the Internet has been directly attributed to point and click ease, which are what TCLA.net embraces with the enhancements. Click-through rates of enhanced words have far exceeded expectations in test newsletters that have run through the TCLA.net system.

The current system is capable of handling any size newsletter publisher from a single newsletter to a newsletter delivery company sending millions of newsletters a day. There are several entry points into the system that include a web interface and several easy APIs. While a newsletter publisher has complete control of what is enhanced, the system is fully capable of making intelligent decisions on what should be hyper-linked based on the probability of maximum revenue being generated. Careful design emphasized ease of use, reliability, scalability, and automation. This combined with other components such as real-time statistics of clicks, searchable database of submitted newsletters, private labeled search results page, accounting and more offers a newsletter publisher many features.

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