New Service Allows Radio Stations to Outsource Their National Sales Management

Pleasant Hill, CA -- January 7, 2003 -- NSMpro is a new company offering radio stations the opportunity to outsource their national sales management.

Pleasant Hill, CA -- January 7, 2003 -- NSMpro is a new company offering radio stations the opportunity to outsource their national sales management. Radio stations can increase national revenue and reduce costs by contracting with NSMpro to manage their rep firm and develop their national accounts. NSMpro combines the talents of experienced national sales professionals with cutting-edge technology to allow more radio stations to place a dedicated focus on growing national sales. NSMpro was founded and is operated by Victor Mataraso, a veteran national sales professional who has worked for both the Katz Radio Group and Interep National Radio Sales.

Even the best rep firm requires the focus and skill of a dedicated national sales manager to support them in maximizing revenue for their client radio stations. We allow radio stations to give national business the attention it deserves with a cost structure that makes sense," said Victor Mataraso, the company President. The company puts a focus on three key areas that impact national sales. First, identifying those accounts and decision makers that drive national revenue in a given market. Next, effectively positioning a radio station in the minds of key decision makers with a relevant and consistent message. Finally, remaining highly accessible to national reps and buyers to make critical decisions and quickly provide credible, relevant and compelling information that nets sales.

NSMpro provides a dedicated National Sales Manager who works as an extension of a radio stations management team to motivate their rep firm and develop national accounts. This individual is responsible for being as fluent on the radio station and local market conditions as any in-house manager. Then, they combine experience and technology to raise the profile of a radio station in the national marketplace, and make critical sales information highly accessible to reps and key decision makers. The company offers a simple pricing structure that eliminates the unpredictability of expenses related to salary, benefits, travel and entertainment associated with national sales.

Mataraso added, We combine experience, personal relationships and technology to streamline the national sales process, resulting in better service for advertisers, agencies and rep firms, and increased national sales profits for our radio stations." For more information on NSMpro, call (888) 248-7672 or visit www.NSMpro.com.