Grab Your Reader's Attention and Hold It in On-the-Job Writing--CD-ROM

This CD-ROM teaches clear, direct writing for people at work. John Brogan developed its content and interactions out of experience as an editor and writer and thirty years custom designing and teaching Clear-Writing Seminar/workshops.

FOR IMMEDIATE RELEASE

CONTACT:
John A. Brogan
Clear-Writing Seminars Publishing
1921 Devereux Drive
Burlingame, CA 94010
Phone and Fax: (650) 697-1134
John@GrabYourReaders.com
www.GrabYourReaders.com

HEADLINE: Grab Your Readers Attention and Hold It in On-the-Job Writing.

BURLINGAME, CA, Jan. 8, 2003. Employees and students can now learn to write clearly and directly, without spending $600 tuition and missing two days at the office.

The Brogan Seminar on a CD-ROM" grew out of hundreds of highly praised public seminars and custom-designed in-house workshops Mr. Brogan held for thousands of employees over the past thirty-two years.

Participants learn interactively, as did earlier students at Mr. Brogans Clear-Writing seminars and in his earlier book, Clear Technical Writing (McGraw-Hill, 1973). They easily apply the six principles that attract and hold readers, simplifying their job and the readers. Writers grab attention by presenting main statements in powerful locations, near an overview of the supporting details. They hold attention with sentences that are clear of clutter and ambiguity and by guiding readers among those sentences.

Readers receive the messages within efficient logical structures, and they immediately grasp ideas in clear, smooth-flowing sentences.

The CD-ROM also offers interactions for simplifying the writing process. Other Appendix chapters apply the six principles primarily to instructions and persuasive writing, but also to formal reports, newsletters, and e-mail.

"This course is the most practical and meaningful I have yet attended. It will definitely help me in communicating more clearly and with greater impact." Seminar attendee Kevin Rowe, Sr. Account Manager, Kaiser Permanente

The CD-ROM will be available in book stores, at on-line booksellers, and at www.GrabYourReaders.com
ISBN: 0-9660754-5-5
Requires Windows 95 or later and a CD drive.
Price $45.95, free shipping (Calif. residents must add tax.)

For additional information, contact:
P.R.Contact: John A.Brogan
John@GrabYourReaders.com
1921 Devereux Drive
Burlingame, CA 94010
Phone and FAX: 650-697-1134
www.GrabYourReaders.com
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