New book gives 73 Ways to Improve Your Employee Communication Program

73 Ways to Improve Your Employee Communication Program is a new book by Jane Shannon that offers professional communicators tangible and proven ways to add value to their organizations and help them succeed.

Glen Rock, NJ--January 9, 2003--In boardrooms across the country, senior managers wrestle with the topic of change-specifically, how to motivate employees to act differently to help the company succeed-and they often turn to employee communication professionals for help and advice.

Business communicators, in turn, search for proven ways to communicate change effectively. Help has arrived in the form of a little book that packs a big payoff. 73 Ways to Improve Your Employee Communication Program accomplishes two important feats: it demonstrates one way to communicate change effectively-by tackling a big topic through a lot of simple, effective action steps-plus, it offers professional communicators tangible and proven ways to add value to their organizations and help them succeed.

One of the best ways to help people change," says author Jane Shannon, is to make it really, really easy-thats why this book recommends steps that are easy to take, low cost or no cost, and typically dont require anyones permission-even the boss!"

Published by Davis & Company, 73 Ways to Improve Your Employee Communication Program is the ultimate reference book for communication inspiration. In a clear, concise and entertaining style, Shannon provides insightful tips that readers can immediately do to build their communication skills and improve their companys communications.

For example, one of the recommended steps is to read The Wall Street Journal. Why? Simply scanning The Journal will keep you up to date with business news. Reading the paper will give you ideas and information that make you look smart. It is, quite simply, the most respected business publication around...You will almost always have something of value to say in any meeting with anyone if you just simply read this paper. Wow."

This book will help communicators add value to their organizations as they:
*Build communication expertise
*Develop techniques to produce excellent work
*Conduct research
*Bring good ideas into their organization
*Measure the effectiveness of their work
*Help their organizations succeed

73 Ways to Improve Your Employee Communication Program is available for $16.95 and can be purchased online at www.davisandco.com or by contacting Davis & Company at
201-445-5100.

About the author
Jane Shannon has built a successful career in corporate communications for more than 30 years.

For many years, Shannon was the vice president in charge of Human Resources Communications at Citibank and Citicorp, New York City. She then worked as a senior communications consultant at Davis & Company, and also as a principal in the Boston communications practice of William M. Mercer, Inc. Jane is now an independent consultant, speaker and writer.

Jane served on the board of the Council of Communications Management and is a member of the International Association of Business Communicators (IABC), where she has been a notable speaker at international and regional conferences. She earned a Bachelor of Journalism degree from the University of Missouri in Columbia, MO.

About Davis & Company
Since 1984, Davis & Company has been an innovator in employee communications consulting, working with clients such as The Great Atlantic & Pacific Tea Company, Georgia-Pacific, Merck & Co., and Aetna to help them reach, engage and motivate their employees. The firm is also publisher of Working Wisdom: Capturing Employee Insights Through Focus Group Research and Communication Strategies, a quarterly employee communication newsletter. For more information about Davis & Companys services and products, visit www.davisandco.com or call 201 445-5100.