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Government Marketing Best Practices Seminar to Visit 11 Cities in early 2003
The highly regarded "Government Marketing Best Practices", introduced in 2002 by Amtower & Company, is scheduled to start an 11 city 'road show' on March 19 in Atlanta.
This seminar attracted over 300 professionals in nine sessions attenders in 2002, and requests for more sessions keep coming, according to Mark Amtower.
Highland, Maryland - January 13, 2003 - Amtower & Company, the
leading marketing advisory firm for companies targeting government business, today
announced their popular "Government Marketing Best Practices" seminar would go
on the road to 11 cities during the spring of 2003. The 3½ hour seminar attracted over
300 attenders at nine sessions in 2002. This session "is designed to help
any company understand how Federal buyers are influenced and to develop a mix of
tactics that suits their product or service, and deliver within their budget constraints.,"
said Mark Amtower. "It is delivered in a half-day format for several reasons",
according to Amtower. "First, I've always delivered lots of content in short sessions,
but more importantly, fewer people are interested in spending an entire day at any seminar".
"Interest in the government market has never been higher" according to Amtower. "While
other segments of the economy are suffering, Fortune One (Uncle Sam) continues to
grow and attract even more participants. Subsequently, there is a need for companies to
enter the market intelligently, with their eyes opened. I've helped hundreds of companies
make money in this market."
"We've seen a growing demand for this type of seminar that goes beyond
the generic budget overviews and sales pitches from publications, which are usually
the only 'seminars' to make it out of the Washington, DC area.," commented Amtower.
| | - have had hundreds of queries through our web site about the road show, and our
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web-based survey helped us select the cities." Cities on the 44 day excursion starting
May 19 include Atlanta, Austin, Boston, Chicago, Denver, Kansas City, Los Angeles,
Philadelphia, San Jose, Seattle and White Plains, NY.
Six other organizations are sponsoring this seminar. They include CapITal Reps, the
Coalition for Government Procurement, the Federal Business Council, Grant Thornton,
Input, and MeritDirect. Each offer services which complement the needs of any government
contractor.
Each seminar is conducted by Mark Amtower, a 20-year government marketing veteran who
has personally consulted with hundreds of executives on all aspects of the government market.
Among these are executive from Fortune 100 companies as well as start-ups, and
everything in between.
Complete information on the seminar, including dates, venues and costs, can be found at www.FederalDirect.net.
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