DUBAI'S BURJUMAN MALL UNVEILS SPECTACULAR DHS. 1.5 MILLION PROMOTION AND UNIQUE LINE-UP OF EVENTS FOR DUBAI SHOPPING FESTIVAL 2003

BurJuman, the premier shopping mall in the Middle East region, has announced a spectacular programme of events and activities for Dubai Shopping Festival 2003 including a Dhs.1.5 million promotion offering a total of six BMWs, diamond jewellery and 14,000 Scratch-And-Win prizes

13 January, 2003

DUBAI: BurJuman, the premier shopping mall in the Middle East region, has announced a spectacular programme of events and activities for Dubai Shopping Festival 2003 including a Dhs.1.5 million promotion offering weekly prizes of a BMW 3 Series car and a one-of-a-kind grand prize of two luxury BMW cars, a top-of-the-line BMW motorcycle and diamond jewellery to one lucky shopper.

Unveiling the malls DSF 2003 programme at a press conference on 13 January, Mr. Majid Saif Al Ghurair, President of BurJuman Centre, said: As the premier shopping destination in the region, and as a key sponsor, BurJuman has put together a superb mix of promotions, world-class entertainment and unique services that mirror the One World. One Family. One Festival" theme of Dubai Shopping Festival.

Every year during DSF we aim to reward families, the malls key customers, and the package of fantastic prizes and fun events that we are offering this year will provide yet another unforgettable shopping experience for them at BurJuman. Our unbeatable grand prize is BurJumans way of paying tribute to the family. This prize package has something for everyone in the family. Further, shoppers will not have just one but an incredible four chances to win with the same raffle coupon. Shopping at BurJuman is the key to moving on to the winning track".

Mr. Saaed Mohammed Al Nabouda, Chief Executive Officer of DSF 2003, said that the unique promotion and exciting line-up of events at BurJuman will add to the excitement of DSF 2003.

"We are especially happy to see BurJuman focusing on the family element. The DSF is one big shoppping and entertainment extravaganza for families from around the world. Initiatives like the one taken by BurJuman will encourage even more families to visit Dubai during DSF".

Mall Promotion
Shoppers spending Dhs. 200 at BurJuman will receive the BurJuman Raffle Coupon that will be entered into a weekly draw for a luxury BMW 3 Series car. A total of Dhs.100,000 worth of exquisite diamond jewellery from Damas also can be won over the four weeks of the festival.
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The coupon will have two Scratch-and-Win portions, giving shoppers two extra opportunities to win a total of 14,000 instant prizes covering a variety of merchandise during the 32 days of DSF.
The first Scratch-and-Win portion will give shoppers the chance to win a Dhs.100 gift voucher from Damas and the second portion will give them the chance to win great vouchers and gifts from retail outlets at BurJuman.

The same coupon will be entered for the weekly as well as the final draw at the end of DSF on February 15th. One lucky BurJuman shopper will be taking home the super grand prize worth Dhs 500,000 of a BMW 7 Series, a BMW 5 Series, a BMW Cruiser Motorcycle and diamond jewellery from Damas.

In addition to the prizes, BurJuman's retailers will surprise shoppers with a range of special offers and discounts from 30% to 70%, on a variety of merchandise including fashion, footwear and leather accessories, home furnishing, perfumes, cosmetics, jewellery and watches, textiles, books and toys.
Red Carpet Welcome
BurJuman will be rolling out the red carpet for its shoppers this DSF. A unique customer service that will be offered to visitors will not only make them feel warmly welcomed when they enter but also give them ready assistance from specially trained BurJuman staff who among them speak 10 languages including Arabic, Turkish, French, Italian, Russian, Spanish, Hindi, Urdu, German and English. The greeters will be easily identifiable in their special attire, which reflects the malls festive theme.

Mr. Eisa Adam Ibrahim, General Manager of BurJuman, said: BurJuman has taken the lead once again to further elevate the level of services offered to shoppers. This is the first time that such a service is being introduced at a shopping mall. We feel that shoppers have to be pampered in all possible ways. As we are committed to pursuing a strategy of excellence and innovation, we have brought this new service to BurJuman to give shoppers a complete and memorable shopping experience".

He added: "The team of greeters will provide ready assistance to shoppers, whether it is to provide information on events and activities, to direct them to a store or to help carry bulky shopping bags. To ensure greater comfort and convenience for the shopper, we selected staff who are fluent in different languages to provide this Meet and Greet service, especially since our shoppers come from different nationalities and cultural backgrounds".

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Brides of The World
The mall will host an exotic Brides of the World" exhibition from January 25 to January 31, showcasing the creations of world-class designers of bridal wear from Europe, Middle East, Asia and North America. The bridal extravaganza includes two fashion shows at BurJuman on the opening day on January 25 and on January 26 featuring international models.

Dances of The World
BurJuman will send shoppers on an entertaining trip around the world through a series of popular international dances from Brazilian and Latino to Flamenco and Modern Arabic and more. Adding to the excitement will be performances by Elena, a professional violinist. The entire entertainment package will fit well with the mall's exciting ambience and décor erected specially for DSF.

Italia 2003
Another main attraction will be 'Italia 2003 where 30 of Italys leading brands will showcase their latest jewellery collections. The exhibition opening will be attended by top Italian diplomats in Dubai and Mr. Tawhid Abdullah, Managing Director of Damas, which is supporting the event and representatives from the brands that are being showcased, including Bibigi, Leo Pizzo and Scavia.
Titanic Exhibition
BurJuman will present the story of the 'unsinkable ship Titanic which sailed out on its maiden voyage 90 years ago before it turned disastrous. In partnership with 'Titanic Exhibitions, BurJuman is hosting the first ever major exhibition of Titanic artefacts in the Middle East. Exhibits include rare pieces such as the 'life vest, 'deck chair, the replica of the Marconi room from where desperate SOS messages were sent after the Titanic struck the iceberg as well as various other amazing items that depict the tale of the ill-fated ship.

Organisers have now added to the exhibition costumes from the film set of TITANIC. The collection features, amongst others, Rose DeWitt Bukaters boarding suit (played by Kate Winslet) and her famous Flying Dress from the scene at the bow of the ship flying" witb Jack. Also on display is one of Jack Dawsons costumes (Leonardo DiCaprio) as featured in the flying scene and during the final moments of the disaster that struck the giant luxury transatlantic liner.
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                 For further information, please contact Anosh Ahamath/Kevin Hasler, Bates PanGulf PR,
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