Magic4 ushers in 2003 with new appointments and promotions.

London, 13 January, 2003 -- magic4, the mobile messaging company, today announces two appointments and three promotions in the finale to a highly successful 2002 and the expectation of an even better 2003.

London, 13 January, 2003 -- magic4, the mobile messaging company, today announces two appointments and three promotions in the finale to a highly successful 2002 and the expectation of an even better 2003.

Mike Kent has been promoted to the role of Sales and Marketing Director for magic4. Based in the Paris office, Mike was formerly magic4 Director for Southern Europe where he undertook both general management and marketing responsibility. In his new position, Mike will oversee European and US sales and worldwide marketing. Mike has a successful track record of management roles within blue chip IT and FMCG companies across Europe and the Americas. Prior to magic4, he was Marketing Manager at BAT (including periods in the offices in Chile and Hungary.) and at Motorola Europe within the personal communications division where he conceived and developed Motorola's long-term global youth brand strategy.

Guylaine Klein has been appointed Marketing Manager for magic4, based at its office in La Defence, Paris. Prior to joining the company, Guylaine worked with Oracle for six years in a variety of marketing roles in which she was responsible for marketing activities for the Telecomms vertical within EMEA.

Andy Pearson, formerly Testing Manager with magic4 has been promoted to Product Manager. Before joining magic4, Andy ran the Official Liverpool FC website which he joined from Amaze, a multimedia development company and winner of the British Interactive Multimedia Award.

Steve Kinsley has been appointed Product Manager with magic4. Steve has held a variety of technical and commercial management roles in the telecoms industry for over 12 years. Immediately prior to joining magic 4, he was prepaid mobile and SMS product manager for InterVoice-Brite.

Paul Whitehead, formerly a member of the magic4 MMS testing team, has taken new responsibility as Commercial Manager. Prior to joining magic4, Paul gained over 20 years contract and commercial experience in the aviation industry. Working for Air2000 and Gatwick Handling Ltd., Paul negotiated contracts with government bodies, airlines, ground handling, catering and representative agency organisations.

Simon Wilkinson, Co-founder and Chief Executive Officer of magic4 commented, These latest appointments and promotions are indicative of both company growth and market potential. We are a highly effective team of skilled people with a belief and enthusiasm for our products and future."

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NOTES TO EDITORS

About magic4
With seamless EMS, MMS, IM, SyncML and email applications, magic4 is the worlds leading independent producer of mobile messaging software. Used by handset manufacturers worldwide, its solutions are interoperability tested and standards compliant, as well as providing a common set of APIs for easier integration and customer time to market advantage. For more information, please visit www.magic4.com We reserve the right to alter and amend product specifications.

Launched in March 2000, with backing from Philips Enterprises and 3i, magic4 quickly established itself as a software specialist in the area of Wireless Messaging and today is the largest independent messaging solutions company in the field of mobile devices. In 2001, magic4 launched the worlds first EMS release 5 compliant Client, which was co-developed with members of 3GPP. To address the convergence of Wireless Instant Messaging technologies with fixed Internet standards, magic4 has now developed a Wireless Village 1.1 compliant Client utilising both embedded C and Java technologies.
In 2002 magic4 launched its Version 3 MMS client with support for MMS within a unified SMS/EMS/MMS/Email inbox. magic4 SyncML, a generic synchronisation client using SyncML open standards, allows users to synchronise the calendar and address book of their mobile phone or PDA to their PC simply and quickly.

For further information, please contact:

Mike Kent, magic4
Tel: +33 (0) 1 46 91 83 37
Mob: +33 (0) 6 08 72 04 98
Email: mike.kent@magic4.com

Toby Gavin, EuroPR Group
Tel: +44 (0) 20 89 71 64 10
Mob: +44 (0) 79 44 28 97 85
Email: tgavin@europrgroup.com

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