DM Productions Secures Five Year Contract To Produce Cinco de Mayo Reno

Nevada Hispanic Services (NHS) and DM Productions LLC have recently agreed to terms to have DM Productions produce Cinco de Mayo Reno for the next five years. Last year, more than 100,000 people attended the downtown family cultural event that is co-sponsored by the City of Reno and benefits Nevada Hispanic Services. It was called by FOX Television the biggest Cinco de Mayo celebration on the West Coast.

(PRWEB) January 15, 2003 -- Nevada Hispanic Services (NHS) and DM Productions LLC have recently agreed to terms to have DM Productions produce Cinco de Mayo Reno for the next five years. Last year, more than 100,000 people attended the downtown family cultural event that is co-sponsored by the City of Reno and benefits Nevada Hispanic Services. It was called by FOX Television the biggest Cinco de Mayo celebration on the West Coast.

Doug Collins, president and founder of DM Productions, LLC is pleased Nevada Hispanic Services selected his company for this important special event.

Our team put together last years event in less than 90 days. It was bigger and more successful than we anticipated as it struck a chord in our community. The best way to reach Latinos is through culture and not just translating your advertising into Spanish, Collins said.

For Cinco de Mayo 2003, we have turnkey responsibility. We engaged a steering committee to help make this event a cultural celebration for everyone in our community. Our founding sponsors are also eager to participate and make 2003 an even bigger event," added Collins. It really is gratifying to see the overwhelming response from the business community including the Reno Sparks Chamber of Commerce and the RSCVA. Cinco de Mayo Reno 2003 is a great downtown Reno event with the potential to grow into another Hot August Nights."

DM Productions, LLC, a strategic consulting firm based in Reno since 1994, are seasoned professionals when it comes to producing special events in the Truckee Meadows. They chaired the production of Celebrity Winterfest (Benefiting Special Olympics) with headliners Arnold Schwarzenegger and Clint Eastwood. Other special events that DM Productions has worked with include the Reno Film Festival, Alzheimers Memory Walk, A Day on the Village Green Concourse dElegance, exhibitions with the National Automobile Museum, and music festivals benefiting cancer research for Expedition Inspiration.

In today's business environment, limited resources and budgets must be focused carefully
to achieve success. A growing number of companies are turning to consultants to provide them with turnkey solutions to their projects," shared Collins. DM Productions and our professional consultants share a genuine love for the challenge of problem solving and producing measurable results for our client organizations.

About DM Productions LLC
DM Productions LLC is a global network of professional consultants that specialize in the need for new business strategies, capital acquisition, marketing & sales solutions, cash flow analysis, and comprehensive media / public relations campaigns. A complete profile of services and clients can be found at www.dm-productions.com.

About Cinco de Mayo Reno
When:   Friday, May 2 through Sunday, May 4, 2003
Where:   Downtown Reno
What:   Food, fun and family festivities as a Celebration of Culture. Most events are free. Some headliner events will be ticketed.
Benefits:Proceeds benefit Nevada Hispanic Services a 501[C] 3 Nonprofit Agency
Contact:DM Productions at 775-825-1727
Website:www.CincoDeMayoReno.com

Events for Cinco de Mayo 2003 include headliner entertainment, downtown stages with regional and local entertainment, dances, a parade, a 5K run, a health fair, the High/Low car show at the National Automobile Museum, events with the Nevada Museum of Art and Sierra Arts, plus food, fun and family festivities.

Cinco de Mayo Reno offers a great opportunity to market to this Hispanic market through sponsorship, our media campaign, cross promotional opportunities with supermarkets and/or casinos, and product demonstrations at downtown booths. In the last decade, the Hispanic population has tripled in the Truckee Meadows. Washoe County has over 20% Hispanic population based on the 2000 Census.

Reno, Nevada is the #48 Hispanic Market DMA and the Hispanic population of the area controls over $1.3 Billion in spending power. Our media sponsors include FOX 11 Television, KUVR Television -- Azteca America Network, Charter Communications, the Reno Gazette Journal, Ahora Newspaper and la Union Newspapers in Reno and the Bay Area. The media campaign targets both the English and Spanish speaking audiences.

Strategic Network Partners assisting DM Productions, LLC in the production of Cinco de Mayo Reno 2003 are Mackenzie Marcil, Pink Cadillac Productions, and Prism Design.

Founding Sponsors for Cinco de Mayo Reno 2002 included Nevada Hispanic Services, The City of Reno, RSCVA and RenoTahoe.com, KUVR-TV68 Azteca America, Fox 11 Television, Eldorado Resort & Casino, The Silver Legacy, Circus Circus, Harrahs Reno, Fitzgeralds, Siena Hotel Spa Casino, Club Cal Neva, Wells Fargo Bank, Coors & New West Distributing, Union Newspapers -- Bay Area & Reno, The Reno Gazette Journal and RGJ.com, Ahora Newspaper, McDonalds, Coca Cola -- Swire Bottling, Cricket -- Comfortable Wireless, Advanced Spinal -- Chiropractic Physicians, IGT -- International Game Technology, Showtime Magazine, Champion Chevrolet, Nevada Commission on Tourism, Charter Communications, Charter Media, and American Family Insurance.

About Nevada Hispanic Services
Proceeds from Cinco de Mayo Reno benefit Nevada Hispanic Services, a 501[C]3 Nonprofit Corporation. Nevada Hispanic Services provides valuable services to the Hispanic community of Northern Nevada including educational services, legal resources, health services, youth programs, childcare services and immigration assistance.

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