UCLA EXTENSION TO OFFER MUSIC PUBLICITY COURSE JANUARY 11 - MARCH 4, 2003

Six-Week Course To Bring Top Speakers From Music, Media, Internet Industries

FOR IMMEDIATE RELEASE

UCLA EXTENSION TO OFFER MUSIC PUBLICITY COURSE
JANUARY 11 - MARCH 4, 2003
Six-Week Course To Bring Top Speakers From Music, Media, Internet Industries

LOS ANGELES, Calif. -- The Journalism, Public Relations and Fundraising Department of UCLA Extension will offer for the 16th consecutive year its comprehensive "Publicity in the Music Industry" class to be taught by veteran music PR executive Cary Baker. Baker will instruct an all-day "introduction" to music publicity on Saturday, January 25, 2003, from 9 a.m.- 5 p.m., followed by six consecutive close-up sessions on subsequent Tuesday nights from January 28 until March 4 (7 - 10 p.m.) The course will be held at UCLAs Lindbrook Center (10920 Lindbrook Dr. in Los Angeles Westwood Village.) Additional information is available at (310) 825-0641.

Once an ancillary function of the music industry, publicity now plays an aggressive front-line role as creating and maintaining the right image and point-of-view have become central to a recording artists career development.

The one-day music publicity seminar on January 25 will briefly survey the elements and processes of a successful publicity campaign. The class features guest speakers from all sectors of the media and the music industry.

The six three-hour Tuesday evening sessions (January 28 - March 4), which complement the one-day seminar, explore in depth many music publicity elements, including writing effective press releases and bios, publicity plans and projections, implementing the campaign, the importance of organized follow-up, creating a profile on tour, how to build and maintain a buzz, music on TV, when to say no to exposure, the crucial role of the Internet in publicity and how it has expanded the publicists role, breaking a news story, planning receptions, producing electronic press kits, assigning photography, niche publicity, the mindset of publicity and how to deal with rejection and comparisons on working in-house vs. out of your own house. Implementing the principles learned to practice, students will write an artist bio with the opportunity to interview a featured guest recording artist to be announced shortly.

The class will feature guest lecturers from all areas of the music, media and Internet industries. Among those scheduled are: David Adelson, Hits magazine/E! Entertainment Television, Bob Bernstein, Universal Music Group; Hanna Bolte, BMI; Carrie Borzillo-Vrenna, Allstar/CD NOW; Bryn Bridenthal, DreamWorks Records; Lester Cohen, WireImage; Ted Cohen, EMI Music; Henry Diltz, photographer; David Dorn, Rhino Records; Dan Epstein, freelance journalist/author; Jeremy Hammond, MCA Records; Bruce Haring, OFFtheCHARTS magazine and author of "Beyond The Charts: MP3 and the Digital Music Revolution"; Steve Hochman, Los Angeles Times; Billy Johnson, Jr., Launch Radio; Susan Mainzer, Green Galactic; Sal Manna, bio writer; Melinda Newman, Billboard; Natalie Nichols, Los Angeles Times; Josh Norek, JN Media (Latin music publicity); Will Tanous, Warner Music Group; Tess Taylor, National Association of Record Industry Professionals (NARIP); Natalie Windsor, AP Radio Network. (Speakers are subject to availability and may change without notice.)

The Baker/Northrop Media Group, based in Encino, Calif., was founded in 1997 by Cary Baker and Sheryl Northrop as a full-service company providing media solutions for the music and new media industries. Its clients have included Lisa Loeb, Delbert McClinton, Sundance Channel, Caitlin Cary, Dave Koz, Radney Foster, Rykodisc, Bastard Sons of Johnny Cash, Brady Seals, Pam Tillis, Cheap Trick, Chris Thomas King, Dominic Chianese, Loudon Wainwright III, Bob Neuwirth, Steve Vai, R.L. Burnside, The Clarks, "Weird Al" Yankovic, Robert Cray, Suzy Bogguss, Frank Zappa reissues and more.

Prior to forming The Baker/Northrop Media Group with Northrop, Baker served as VP Publicity at Discovery Records, Capitol Records and I.R.S. Records. He was a music journalist and has produced and annotated several reissue albums. He holds a degree in journalism from Northern Illinois University. Baker has served on the Board of Governors for both the Los Angeles and Chicago Chapters of NARAS. Presently he sits on the Board of Directors for the Americana Music Association and the Blues Music Association. He is a member of Entertainment Publicity Professional Society (EPPS) and the Music Industry Executive Steering Committee for City of Hope.

For more information on "Publicity in the Music Industry," please call UCLA Extension at 310-825-0641. Online enrollment and additional course information are available on UCLA Extensions Web site: http://www.uclaextension.org

UCLA Extensions Music Industry Publicity course features a wealth of dynamic speakers with a finger on the pulse of really happening in the boardrooms, the newsrooms, and on the streets. This class rocks!

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For additional information on the Music Industry Publicity course at UCLA Extension, contact:
Cary Baker, The Baker/Northrop Media Group, 818-986-5200 x 222 or cary@bakernorthrop.com

http://www.uclaextension.org