Professional Bull Rider, Brent Vincent, Gets LUCKY!

Professional Bull Rider, Brent Vincent, signs sponsorship agreement with Lucky Brand Dungarees!

XD Sports Professional Bull Riding athlete, Brent Vincent, has just signed a sponsorship agreement with the famous jean company, Lucky Brand Dungarees. Lucky Brand will sponsor Brent for the entire 2003 PBR Built Ford Tough Series season. "What Brent and Lucky Brand have in common is that they both represent a piece of Americana," says Lucky Brand president Barry Perlman. "He is an extremely talented young rider and we're glad we can support him and promote a sport that is embedded in American tradition." Brent will be sporting the Lucky Brand logo on his shirts, chaps, glove and vest. "I've been wearing Lucky Brand Jeans for a few years now, I'm a die hard fan of their products" says Brent Vincent. "It's nice to represent a company who's product I use on a daily basis, Lucky Brand Jeans are the toughest and coolest jeans in the world!" Watch for Brent on the PBR Built Ford Tough Series telecast and if you haven't tried on a pair of Lucky Brand Jeans, do it today!

Lucky Brand Dungarees creates, designs and produces denim, sportswear, knits, wovens, outerwear, t-shirts and activewear for men and women. Current Lucky Brand licensed product includes furniture, sleepwear and underwear, fragrance, swimwear, kids, eyewear, leather and socks. The collections are carried at better department and specialty stores nationwide including Nordstrom, Buckle, Bloomingdale's, Dillard's and Fred Segal. Lucky Brand is also sold at 70 company-owned stores located nationwide including Arizona, California, Colorado, Florida, Illinois, Massachusetts, Missouri, Nevada, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington, Utah, Connecticut, Ohio, South Carolina and Washington D.C. Additionally, Lucky Brand products are offered online at www.luckybrandjeans.com.

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