Strategy-LINK Public Relations to Advise First Guaranty Bank

First Guaranty Bank, Jacksonvilles oldest locally-owned bank, has selected Strategy-LINK Public Relations as its agency of record.

Contact: Laura L. Link, APR
904-635-3295
laura@strategylinkpr.com

First Guaranty Bank, Jacksonvilles oldest locally-owned bank, has selected Strategy-LINK Public Relations as its agency of record.

The bank has six locations throughout Jacksonville and will open a seventh in early 2003. First Guaranty cited Strategy-LINK PRs on-target strategic and creative ideas, as well as its service philosophy, financial background and marketing communications experience as the major factors in its decision. Strategy-LINK PR will provide the bank with public relations support backed by additional marketing communications activities, in addition to broadcast and print advertising services.

We needed a strategic partner in our efforts to increase First Guarantys visibility in the community," said Julian E. Jay" Fant, III, Executive Vice President. After undergoing some significant growth during the last two years, the bank is in a unique position to assist customers from Riverside to Argyle to Mandarin who still expect high-end service from their bankers."

Strategy-LINK PR will work to increase awareness of First Guaranty in the business and retail markets it serves, while helping the bank to increase the strength of its branch communications," said Laura L. Link, APR, president and strategist for Strategy-LINK Public Relations.

Jacksonville-based Strategy-LINK Public Relations is a locally-owned virtual Public Relations consultancy and agency. The agency provides complete marketing communications services through partnerships with local as well as national firms specializing in web design and development, media buying, graphic design and print and broadcast production. Strategy-LINK PR offers public relations, community relations, strategic planning, in-house training, marketing, advertising, web services and research for customers ranging from growing professional service firms to established financial, healthcare, builder and technology companies.

By staying focused on our core strengths and niche business expertise, we have succeeded in attracting clients with a rich and diverse set of PR and marketing needs," said agency president Laura Link.

First Guaranty Bank and Trust Co, is Jacksonvilles oldest bank, with six locations to serve you. First Guaranty is the only five-star bank in Jacksonville as rated by, Bauer Financial, one of the nation's leading independent banking analysts.