TENTOE AND KAON PARTNER TO HELP MANUFACTURERS DELIVER RICHER CONTENT TO RETAILER WEB SITES

New Approach Generates More Interactive Online Shopping Experiences

Contact:
Tom Fristoe   
Tentoe, Inc.
925-251-8058   
tfristoe@tentoe.com

Pleasanton, CA -- January 15, 2003 -- Global manufacturers are increasingly leveraging new product representation technologies to improve results and reduce costs. Tentoe, Inc., supplier of a unique, customizable web based content delivery platform, and Kaon Interactive Inc., provider of the most interactive product representation solutions, today announced a partnership to capitalize on this trend. Together, Tentoe and Kaon help manufacturers create and deliver customizable online product presentations that generate more store-like shopping experiences and improve business results.

Richer product content increases sales conversions, lowers call center costs, and reduces return rates, but retailers have been slow to adopt new technologies. With thousands of items, it has been just too expensive and cumbersome to create and manage high quality interactive content for each product. Manufacturers can cost effectively create rich product content and distribute it to their retail partners but there have been too many formats for retailers to manage or even adapt to the merchants brand scheme. Now Tentoe and Kaon are tackling these problems head on.

Tentoes hosted software platform combines content from many sources into one seamless end user experience and is delivered to websites or through direct email campaigns. With product content from Kaon, we are able to more closely replicate the in-store shopping experience," says Tom Fristoe, President and CEO of Tentoe. Our platform makes it possible for retailers to rebrand content provided by product manufacturers as their own and keep customer prospects shopping on their site longer. This partnership brings the finest interactive product content together with the most advanced web based content management and distribution tool available to improve the quality of product research, branding, and sales".
Kaon creates the most versatile digital assets available today, ultra-high resolution, three-dimensional product representations called Master Models. From a Master, any type of product image, moving or still, can be extracted and played in the Tentoe Content Player. Interactive virtual product models, video clips for Flash, and still images, all from a single source, can be used to quickly and inexpensively create an entire shopping experience," said Jeff Melvin, President and CEO, Kaon Interactive Inc. Now, Kaons virtual product models are compatible with the Tentoe Content Player in addition to the Web and PowerPoint. And of course video clips and still images can be extracted for use in all standard formats."

Kaon and Tentoe focus on global companies in the computer, consumer electronics, office equipment, medical equipment, telecom and automotive markets who are using the technologies to improve sales and marketing results and reduce costs.

About Tentoe, Inc.
Tentoe delivers software across the Internet that improves enterprise channel marketing activities. The company is successfully helping clients like Canon, Fuji, Panasonic, Altec Lansing and San Disk increase sales, enhance branding and reduce costs. Tentoes software platform enables sales and marketing teams to better promote and control their product messaging through enhanced email campaigns and richer product interactions on their corporate websites and the websites of their online sales channels. Tentoe was founded in early 2000 and is privately held.

For more information, visit: http://www.tentoe.com

About Kaon Interactive Inc.
Kaons product representation solution lets companies quickly and easily create more launch excitement, yet costs less to develop and use than images traditionally used to represent products. Across a wide range of marketing, sales, training, and service applications, Kaons solution puts video clips, virtual product models and still images in the hands of those who need them. The result is better product representation, faster time to market and lower costs. For more information, visit: http://www.kaon.com

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