Microsoft Great Plains Selects Primary Intelligence Sales Intelligence Solution for Third Straight Year

Microsoft Great Plains has selected Primary Intelligence to provide Win/Loss Assessment services for the third consecutive year to help ensure sales success.

Microsoft Great Plains Selects Primary Intelligence Sales Intelligence Solution for Third Straight Year

SALT LAKE CITY, Utah, Jan.21, 2003 -- Primary Intelligence, a leading provider of market, sales and competitive intelligence solutions, announced today that Microsoft (Nasdaq "MSFT"), the worldwide leader in software, services and Internet technologies for personal and business computing, has selected Primary Intelligence to provide Win/Loss Assessment services for the third consecutive year to help ensure sales success.

We selected P.I. because of their expertise in the area of win/loss research that we didnt find in other research vendors," said Sarah Dziuk, Market Research, Microsoft Great Plains.

This ongoing assessment makes it possible for Microsoft Great Plains to track the dynamics of the industry, respond quickly to change, and stay one step ahead of the competition," added Chris Dalley, Vice President of Global Research Operations at Primary Intelligence.

As part of the Primary Intelligence solution, senior analysts help Microsoft Great Plains
leverage data from the assessment to improve their competitive position in the marketplace, providing insight into the competitive sales cycle that Microsoft Great Plains channel partners currently face in todays market conditions, and gaining important insight into potential new strategies and programs that could be implemented to ultimately help the partner win more business in competitive situations.

About Microsoft. Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software -- any time, any place and on any device.

About Primary Intelligence. Primary Intelligence, Inc., based in Salt Lake City, Utah, is a leading provider of custom, business-to-business market research, sales intelligence and competitive intelligence solutions for managing and servicing sales infrastructure to Global 3000 companies. For more information about Primary Intelligence, visit our Web site at www.primary-intel.com.

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Contact:
Steve Jensen
Primary Intelligence
801/838-9635
sjensen@primary-intel.com