DCIs Customer Relationship Management Conference & Expo, February 19-21 in Chicago, to present all new program for 2003

DCIs Customer Relationship Management Conference & Expo, February 19-21 in Chicago, to present all new program for 2003

(Note: Press registration now open - see below)

Andover, MA -- January 8, 2003 --DCIs Customer Relationship Management (CRM) Conference & Exposition, February 19-21 in Chicago, IL, is proud to announce its brand new program for 2003. Attendees will join CRM visionary Fred Wiersema, Business Strategist and Author of The New Market Leaders, noted industry luminaries and todays leading solution providers for seven all new tracks of valuable, in-depth coverage, detailing every aspect of CRM. Track topics include:

Build & Implement Your CRM Master Plan -- Get step-by-step detail on how to build a strategic, actionable plan to take CRM efforts from start to finish

CRM Technologies & Applications -- Compare and contrast numerous CRM solutions to understand which solution is the best fit for an organization

CRM Business Solutions -- Hear CRM successes and challenges from case studies presented by leading companies investing in CRM solutions

Next Generation CRM - Take CRM efforts one-step beyond by examining emerging strategies and trends

Build a Better Data Warehouse -- Receive detailed information to develop a strategy to design, implement and sustain a data warehouse

Maximize Your Business Information -- Utilize enterprise analytics and business intelligence to exploit the true value of customer data

Field Service Management -- Extend CRM to field service staff to empower and enhance sales efforts by providing access to critical customer information

CRM is not just a software solution, its a set of skills and competencies that will enable a company to better understand and profit from each and every customer relationship. While implementing and maintaining a CRM solution can seem overwhelming, when the goal of cheaper, faster and better customer service is considered, the results far outweigh the challenges. In todays tough economy, where competition is more evident than at any other time, the ability to compete on the basis of customer relationships is more important than ever.

For more information on attending or exhibiting at DCIs Customer Relationship Management Conference & Expo -- February 19-21, 2003, contact ConfReg@dci.com. For more information visit, www.CRMevent.com or call 978-470-3880.

PRESS REGISTRATION NOW OPEN
Qualified press are invited to attend this event, including the full conference and exposition, at no charge. To apply for press credentials, please go to: www.dci.com/pr/press.