W3matter LLC to launch health and nutrition portal - WeightLossFriends.com Saturated fat supreme menu plans unveiled to the public for the first time

Nutrition and weight loss information portal features more than 30,000 pages of health information and a revolutionary interactive menu planner that is the first of it's kind online.

Ossining, NY - January 21st, 2002 - W3matter is proud to announce the launch of it's flagship portal, WeightLossFriends. This new portal is a unique blend of nutrition information on almost any food item imaginable, weight loss products, discussion groups by email or forum, and community spirit. Traditional health and nutrition sites focus only on what could be done to improve health, at WeightLossFriends.com, the covers are thrown off and unhealthy meal plans are explored in detail.

WeightLossFriend's has two menu plan categories devoted to exposing bad eating habits, Captain Cholesterol and Saturated Fat Supreme. These two sections of the site exemplify eating habits that involve massive over consumption of foods which are high in fat, cholesterol, or both. Of course, there are healthy menu categories as well, including detox, low carbs, vegetarian, and more. The majority of the user's of the site will create plans that go into one of these categories. In an effort to help people understand what's wrong with, a breakfast consisting of 5 sausage links, 4 strips of bacon, pancakes with butter, a glass of whole milk, and of course let's not forget the two cups to coffee to wash it all down - WeightLossFriends has deliberately let users come in and create menu plans around diets that are not healthy by anyone's measure.

"Saturated Fat Supreme menu plans are only intended for demonstration and example, ," said James Ehrhart, Marketing Director for W3matter. "These diet plans are intended to showcase poor food and nutrition decisions. If a person comes to our site and fills in their free menu planner, they can put in all the foods that they normally eat, and really take stock of how they are treating their body. The results are there for them, without judgement or implication, and our system empowers users to make the right decision after they have the facts. It's revolutionary."

In addition to the interactive meal planner, WeightLossFriends has other powerful user features such as a custom pantry, where users can select the food items for their personal menu plan, as well as web based discussion groups, a professional resources directory, and a huge database of nutrition information. With all these features, and an integrated site search function with related web resource, WeightLossFriends offers consumers the most powerful integrated nutrition and diet platform online.

About W3matter

W3matter LLC has been providing cutting edge internet applications, software, and consulting services for the web over the last year and a half. WeightLossFriends.com represents the culmination of a suite of new tracking and portal technologies that allow ease of interaction for users and greater than ever targeting and tracking tools for marketers. For more information about W3matter, visit W3matter.com. To learn more about WeightLossFriends, please visit WeightLossFriends.com

Contacts

James Ehrhart
W3matter LLC
marketing@w3matter.com