Bluefish & Zaryba Introduce Mobile 'Post-paid' Bill Payment Solution

Following the introduction of its mobile payment solution for pre-paid mobile phone subscribers in 2002, Bluefish Technologies and Zaryba can now offer network operators a similarly configured solution for subscribers who pay their bills on a monthly basis.

Following the introduction of its mobile payment solution for pre-paid mobile phone subscribers in 2002, Bluefish Technologies and Zaryba can now offer network operators a similarly configured solution for subscribers who pay their bills on a monthly basis. The new application provides the user with the ability to view bills and settle them directly from the handset in real time as well as receive confirmation of successful transactions.

Both solutions provide further convenience and get customers used to paying bills with their mobile device and can be configured for payment of various other bills as well. This is effectively one step away from the m-payment and m-commerce services of the future.

This new post-paid solution is enabled through the SIM using either SIMToolkit or SIM browser technology and presents users with a simple menu driven interface with authentication achieved through a PIN (Personal Identification Number). Payments are made through a direct connection between the banks and clearing houses, the Zaryba transaction server and the network operator's billing system.

To encourage further take up this bill presentation and payment solution is configured to enable network operators to offer incentives to subscribers who choose to pay their bills using their mobile phones.

"In order for the mobile payment market to take off, we believe that all parties involved have to go through a learning curve. It is therefore important to start with straightforward payment applications that make sense to both the mobile operator and the user. In allowing consumers to use their phones to pay their phone bills or for recharging their pre-paid account, an operator takes the first step and gains valuable experience. Subscribers will become familiar with the phone as a payment device, and the mobile operator can then move forward with more advanced m-payment services such as third-party and peer-to-peer payments", explained Geert Hilbrandie, Managing Director Zaryba Ltd

"We are delighted to continue our partnership with Zaryba", said Mark Castle, Business Development Director at Bluefish. "We now have a complete bill payment solution that we can offer to network operators across the world regardless of the market; the Bluefish portfolio of SIM solutions has never been stronger."

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Notes to Editors:
Bluefish Technologies is a global supplier of SIM cards and SIM technologies working closely with its technology partners to deliver a wide range of SIM solutions enabling network operators to rapidly meet the desires and aspirations of the new application generation. Bluefish is a worldwide player and currently has offices in Africa, Europe, Singapore, Thailand and the Middle East.

Zaryba is a global provider of mobile payment solutions to mobile operators, banks and the payment industry. It focuses on applications that are easy and straightforward to use, matching and stretching experience levels of consumers. Zaryba's mission is to educate consumers to use the mobile phone as a payment device. Acceptance by consumers, rather than anything else, is crucial for the success of m-payment and m-commerce services.

Reader enquiries:
Scott Allen, Group Head of Marketing, Bluefish Technologies
Tel:   +44 (0) 118 924 1513         
Fax:   +44 (0) 118 924 1530         
E-mail:   scott.allen@bluefish.com   
Web: www.bluefish.com

Geert Hilbrandie, Managing Director, Zaryba Limited
Tel:    +44 (0) 1784 475006
Fax:   +44 (0) 1784 433177
E-mail:   geert.hilbrandie@zaryba.com
Web: www.zaryba.com

A photograph to accompany this release is available by e-mail from: william@market-it.co.uk

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