FORTY MILLION CHILDREN GET INVOLVED IN ORGANIZED SPORTS EACH YEAR--ONE THIRD OF THEM QUIT THE FOLLOWING YEAR

Youth Sports Retailer Dedicates Efforts to Helping Parents and Coaches Make Sports Fun For Kids!

Chino, CA--Most kids love sports and athleticism from the first time they pick up a football, or chuck a basketball and make their first haphazard basket.

In fact, more than 40 million children get involved in some kind of organized sports activity each year. However, approximately one third of these kids quit the following year, and by the age of 13, nearly three-fourths of all American children quit organized sports completely.

We can't place all the blame for this progression toward athletic apathy on TV and the X Box. The reason why most kids give up on sports often has less to do with external distractions, and more to do with a lack of internal motivation.

According to Charles Norman, the owner of Coaches Vault, a youth sports store dedicated to helping youths improve their athletic skills while keeping it fun, many parents and coaches provide too much external motivation. In other words, they push these budding athletes too hard too soon, burning them out before they even reach their teens. They focus too much on the need to win and forget to nurture the fun.

Fun is the reason why kids begin to play sports in the first place, but if they begin to feel too much pressure they will naturally lose that sense of enjoyment.

The reasoning behind parental pressure is understandable when one looks at the statistics. "Female high school athletes are 92% less likely to use drugs," says Norman. "They are also 80% less likely to get pregnant and 3 times more likely to graduate high school." With numbers like these, what parent wouldn't want to push their kids to succeed in sports?

"But it isn't just about keeping kids busy and out of trouble," says Norman. "For many parents and coaches, a young adult's career in sports is a personal pride issue. They desperately want these kids to win because that success makes a statement about their parenting and coaching."

Though parents and coaches have strong motivations behind their pushiness, it is wise to find other ways to express their enthusiasm. A child's or young adult's involvement with sports should revolve around having a good time and learning skills as much as winning.

Charles Norman's Coaches Vault offers a variety of products chosen for their ability to facilitate a lifelong love of sports in children. These products focus more on developing specific skills than the general "how to play the game" products that most retailers offer.

"When kids feel like they are progressing and learning new things, it keeps the sport fun and exciting," says Norman. "Then they are more likely to stick with the sport, regardless of pushy parents and coaches."

The retail store is located at 13071 Central Ave in Chino, CA. Visit The Coaches Vault online and check out their extensive selection of youth sports products: http://www.coachvault.com.

Contact Charles Norman for more information. Call 909-517-3340 or email coachvault@hotmail.com.