PC Sports Wall Charts Provide New Opportunity for Corporate Branding and Marketing

Fibonacci Sports Wall Charts are a new concept in Internet marketing. A modern version of corporate diaries and calendars they keep a firm's name in front of customers,with the added bonus of allowing marketing information to be updated regularly.

FOR IMMEDIATE RELEASE

CONTACT
Keith Williams, Managing Director
Fibonacci Ltd
Phone: +44 (0)1869 238035/ (0)1280 822646
Email: keith.williams@fibonacci.co.uk
www.fibonacciwallcharts.com

Oxford, UK - 28th January 2003 - Keeping your brand or company name in front of customers is especially important right now. As people increasingly make buying decisions by surfing the web, how can companies avoid losing customers to competitors, while making the most of the marketing opportunities which the internet presents?

Fibonacci Sports Wall Charts are a new concept in Internet marketing. They provide sports fans with a PC version of the traditional printed chart or league ladder, updated automatically and full of interesting information and useful stats. The desktop software programmes can be downloaded quickly and easily, and used on or offline. Piloted during the FIFA Soccer World Cup, the Wall Charts are now available as corporate branded versions. English Premiership Football is currently on offer, and orders are being taken for future sporting events worldwide.

Branded versions can be customised to a companys requirements and given away free from their web site. Customers will see the company name and advertising message every time they use it, and be able to click straight through to the company or brand site. And every time the user connects to download scores, new messages can be downloaded, so advertising is always current and customers are kept aware of new products and special offers.

Fibonaccis innovative software makes it easy for marketing managers to control their own messages through a simple online system, and the pricing structure means small companies can also take advantage of increased customer loyalty.

People enjoy using Fibonacci Wall Charts, and frequently pass them on to friends, as the following quotes from customers show:

This was an excellent program that went through the office like wildfire!"
This software was brilliant, easy to use, and so informative."
I sent the World Cup Wall Chart to everyone that I know and they have all enjoyed it."

With the FIFA World Cup 2002 pilot version, for every 1000 people who downloaded the software directly, 400 more downloaded having been notified by word of mouth or other viral sources. So branded wall charts allow companies to reach new markets in a very positive way, making their customers part of their sales team.

Fibonacci Ltd (www.fibonacci.co.uk) is a UK-based software company specialising in business applications and innovative Internet technology.

CONTACT
Keith Williams, Managing Director
Fibonacci Ltd
Cherwell Innovation Centre
77 Heyford Park, Upper Heyford
Bicester, Oxfordshire
OX25 5HD
U.K.
Phone: +44 (0)1869 238035/(0)1280 822646
Email: keith.williams@fibonacci.co.uk
www.fibonacciwallcharts.com

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