Growing Minds, Inc. Launches BabyClassroom.com, an Online Store for Educational Baby Videos
Stay-at-home mom and military wife founds online store selling educational baby videos. The site offers a "one-stop" shopping for busy parents looking for videos for their little ones.
FOR IMMEDIATE RELEASE
Contact:
Carla Blake
(910) 324-2777
(cblake@growingmindsinc.com)
Growing Minds, Inc. Launches BabyClassroom.com, an Online Store for Educational Baby Videos
Parent-Driven Philosophy Makes Product Selection Simple and Affordable
JACKSONVILLE, N.C. -- January 24, 2003 - Growing Minds, Inc., which does business as BabyClassroom.com, today announced the official launch of its online retail store at http://www.babyclassroom.com">www.babyclassroom.com. The comprehensive Web site specializes in selling stimulating, fun, and educational videos and digital video discs (DVDs) for babies and toddlers. Founded by Carla Blake, a stay-at-home-mother, BabyClassroom.com is a truly parent-driven Web site, featuring diverse products for children with diverse needs-including complete collections from award-winning industry leaders like The Baby Einstein® Company and Baby BumbleBee®-and dedicated to providing a simple, affordable shopping experience for discerning mothers and fathers.
Parent-Driven Philosophy Puts BabyClassroom.com Ahead of Competitors
The idea behind BabyClassroom.com is simple. We want to offer an affordable Web store where customers can easily select and purchase the best baby videos available," says Blake. Parents today are busy and understandably frugal. They also want to make the right choices for their children and provide quality education and entertainment. BabyClassroom.com helps parents accomplish these goals."
Based on this parent-driven philosophy, BabyClassroom.com offers the following features:
| | - Comprehensive selection. BabyClassroom.com carries all of todays popular baby videos and DVDs and maintains a current, well-stocked inventory.
- Efficiency. BabyClassroom.com offers an intuitive interface to make site navigation easier and the shopping experience faster. Users simply visit the site and select a product category from the easy-to-read menu. And, because BabyClassroom.com specializes in selling baby videos and DVDs, customers will not be overwhelmed by irrelevant product lists or cajoled into overspending.
- Affordability. While some competitors offer brand-name videos above standard retail price in order to turn a profit, BabyClassroom.com keeps prices below retail and always features a broad selection of sale and clearance items. To further keep costs low, orders over $75.00 include free shipping.
- Expertise. BabyClassroom.com features concise synopses of each video or video collection to help parents choose the right videos for a childs particular needs. And a page of related retail sites points interested parents in the right direction for other sensory-stimulating baby products.
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Baby Videos Encourage Mental Development, Make Learning Fun
According to an independent study by Bruno and Ridgway Research Associates, Inc., baby videos are among the top 10 toy-related products purchased by mothers or received as gifts. This popularity likely stems from the products proven ability to calm or captivate children as young as one month old. Also, following the release of The Mozart Effect by former choral conductor Don G. Campbell in 1997, baby videos are now frequently viewed by parents as educational tools that can encourage their childrens mental development through stimulating sights, sounds, and movements.
But real life is not about round-the-clock education," says Blake. Children have fun and are entertained watching these videos. To us, that is an equally important benefit."
In addition to selling the Baby Einstein and Baby BumbleBee collections, BabyClassroom.com offers videos from Bilingual Baby®, Brainy Baby®, So Smart®, First Impressions®, and other leading companies. The site began accepting orders in October 2002 and is already profitable.
About Growing Minds, Inc. and BabyClassroom.com
Founded in 2002 by a stay-at-home mother and military wife, BabyClassroom.com, the name under which Growing Minds, Inc. does business, is a mother owned" online retail store specializing in the sale of stimulating, fun, and educational videos, DVDs, and accessories for children. The companys business office is located in the founder's home in Richlands, North Carolina. For more information, please visit http://www.babyclassroom.com">www.babyclassroom.com.
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