SC Enterprises rolls out 911mold.com

LOS ANGELES, California., Jan. 23 / -- SC Enterprises, a leading building product sales and marketing company announced today the introduction of the 911mold.com website, a consumer oriented information search portal, created and built by 40 year old construction product marketing guru gone internet-mogul, Brian Carrillo.

Created to offer local and regional exposure to the growing number of mold and industry related service providers, 911mold.com is the first of its kind specialty niche search directory created to support the commercial construction and home building industries.

The increasingly growing number of mold litigation cases across the country, as well as the publics expanding awareness of toxic-mold issues, has driven more specialty contractors, remediation companies, and other service providers into the mold" services arena. This new cottage-industry" -- like its older-brothers in the conventional construction industry, has yet to be convinced that online marketing and advertising should be a part of a construction companies over-all marketing strategy -- but, if things go as planned", explains the National Mold Advisory Referral Network founder and site developer, Brian Carrillo, they will see the benefits soon enough."

This site differs from other industry news portals, and the few contractor referral sites populating the dot.com landscape, in that it is actually a showcase of the best of the best" mold contractors, remediation companies, inspectors, certification schools, forensic experts, etc., and not just another pay-for-ranking search engine, or redundant on-line directory. Typically, conventional directories are built by men and women who know little about the industry they are supposedly trying to feature, and seldom take the time to truly get to know the advertisers, and their goals and business profile.

The firms and people who are showcased at this site, on the other hand, are truly the crème-de-le-crème. They have the qualifications, experience, credentials, and ethics to assist homeowners and others seeking help to their mold and mold related problems. They have also been interviewed by one of four principles and must be first nominated by their peers or colleagues before they can become a member".

Moreover, "each NMARN member has an option to secure their own self contained on-site company profile page that outlines their qualifications and services. Consumers will have a very clear idea if they want to do business with the NMARN member or not, before they take the next step which is to connect with the contractor or specialist, or continue looking elsewhere".

The site also does an extremely effective job in connecting parties who are geographically close to each other. One of the other shortcomings of many search engines and pay-for-ranking directories, is their inability to offer localized information and localized service to both consumer and advertiser. I experienced this while working for one of the leading PPCs as a senior account executive", says Mr. Carrillo, and made sure it was not one of our shortcomings. Sell", sell", sell". Thats all I ever heard. No one cared about the advertisers or the quality of traffic we sent their way -- if any. Our members become our marketing partners when they join the NMARN, and we will do everything feasible to understand their needs and the services they offer and to assist them in succeeding on line".

Quality vs. Quantity, Local vs. Global, Relevant vs. Non-relevant, Competent vs. Incompetent. These are the elements which differentiate 911MOLD from all the other online directories and search platforms. This is a rare opportunity for us to show the slow-to-change construction industry both the power and effectiveness of the internet, and I plan on exceeding that goal. By the time I am done with them, every contractor in the industry will be using their pc for more than just an expensive paper weight. They will be on the forefront of this new advertising frontier showing the original pioneers how it is done.

Perhaps the construction industry understands how to build more than just homes and buildings after all.