Free On-Line Seminar Announced: BOOST SALES IN A TIGHT ECONOMY BY MANAGING SALES LEADS EFFECTIVELY (How to squeeze blood from a turnip)

AdTrack Corporation announced today the second in a series of free on-line seminars to help pharmaceutical and medical device companies increase sales that are generated from sales leads. "Boost Sales in a Tight Economy by Managing Sales Leads Effectively (How to squeeze blood from a turnip)," will be held on Wed., Feb. 12, 2003. There is no charge for the seminar. Registrants will be able to access the on-line program via their computers and a voice connection via a telephone conference call.

National On-Line Seminar Announced:
BOOST SALES IN A TIGHT ECONOMY BY MANAGING SALES LEADS EFFECTIVELY
(How to squeeze blood from a turnip)
-- Feb. 12, 2003; Wed.
11:00 am - 11:45 am ET
10:00 am - 10:45 am CT
9:00 am - 9:45 am MT
8:00 am - 8:45 am PT
http://www.adtrack.com/registration.htm

CEDAR RAPIDS IA USA -- JAN. 29, 2003 -- AdTrack Corporation announced today the second in a series of on-line seminars to help pharmaceutical and medical device companies increase sales that are generated from sales leads. "Boost Sales in a Tight Economy by Managing Sales Leads Effectively (How to squeeze blood from a turnip)," will be held on Wed., Feb. 12, 2003.

There is no charge for the seminar. Registrants will be able to access the on-line program via their computers and a voice connection via a telephone conference call.

FEATURED FACULTY:

-- James W. Obermayer
Vice President, AdTrack Corporation
Co-Author of "Managing Sales Leads, How To Turn Every Prospect Into A Customer."

Nationally recognized author, speaker and lecturer, Jim Obermayer was previously Marketing Communications Manager at Beckman Instruments, VP of Marketing at Brentwood Medical Products, Exec VP at Inquiry Handling, and has been a consultant to numerous other medical industry companies.

WHO SHOULD ATTEND:

Presidents, Vice Presidents of Sales & Marketing, Product Managers, Marketing Communications Managers, Advertising Principals, Direct Marketing Agency Principals and Program Managers. This program is targeted for organizations headquartered in North America.

MANAGEMENT OF SALES INQUIRIES:

This special on-line program draws on the experience of AdTrack Corporation's 20+ years in the business of helping companies increase sales through the professional management of sales inquiries. It also taps the lengthy medical industry experience of the program speaker, James W. Obermayer, who is also a Business Advisory Board Member of Biomedical Market Newsletter, Inc.

ON-LINE ATTENDEES WILL LEARN:

-- How to increase sales with fixed or reduced marketing expenditures.
-- 45% of inquirers buy within one year - how to increase the chance that they buy from you.
-- How to really prove ROI on marketing programs by closing the loop on sales leads.
-- The six essential components of successful response management systems.
-- How to decide on the type of response management program you need for your company.
-- How sales and marketing can exist in a harmonious partnership.

LEARNING OBJECTIVES:

-- Show attendees how to increase sales from marketing expenditures.
-- Help attendees choose a vendor for the professional management of inquirers.
-- To describe the barriers for properly managing inquiries and how to overcome these obstacles.

PRE-REGISTRATION IS REQUIRED:

There is no charge for registration; however, pre-registration is required. This program is limited to the first 200 that register. After the limit is reached, registrants will be notified by priority invitation for the next program.

REGISTER EITHER OF TWO WAYS:

For online registration visit:
http://www.adtrack.com/registration.htm

or call Amy Jones at 800-735-3237 ext 136

FOLLOW-UP QUESTIONS VIA E-MAIL:

Mr. Obermayer will be available to take follow-up questions via e-mail, if time during the seminar is not available.

ABOUT ADTRACK CORPORATION:

Since its inception in 1981, AdTrack has been the technology innovator in lead management and customer development. AdTrack's core web-based services - sales lead management, sales force automation, fulfillment and flexible reporting tools - allow companies to close the loop on generated leads and, therefore, improve both marketing and sales results.

Headquartered in Cedar Rapids, Iowa, the firm has an international presence with offices in Chicago, Los Angeles, Kansas City, and an affiliated European network headquartered in London.

FOR FURTHER INFORMATION, PLEASE CONTACT:

Justin Saylor or Amy Jones
AdTrack Corporation
6060 Huntington Ct NE
Cedar Rapids IA USA 52402
800-735-3237 phone
jrs@adtrack.com
amj@adtrack.com
http://www.adtrack.com