IS SOMEONE GETTING YOUR GOAT?

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The Chinese New Year is here! Anticipation lingers in the air for the celebration of the Year of the Goat. CHIZOD, an apparel company, offers a way to rejoice the festivity through their Chinese zodiac tops.

The taste of the East has swept beyond the local Chinese food take-outs to catwalks of the West. Fashion connoisseurs of Vogue and W magazine listed "Asian accents" as one of the "top ten looks that define the new mood" for the coming of spring 2003. Goat or not, the fashion savvy can make the ends of both East and West meet in this special occasion by exhibiting and appreciating the hallmark of the festivity -- the zodiac symbols. CHIZOD is the first of casual women's wear to carry a line specializing in zodiac symbols embodied in the elegance of Chinese calligraphy.

While the West may take writing as a mundane practice, CHIZOD successfully captures this ancient pictorial writing as a form of art. "Calligraphy may be appreciated in much the same way as abstract art," says Maxwell Hearn, curator of New York’s Metropolitan Museum of Art referring to a show on Chinese calligraphy. Moreover, beneath the aesthetics lies an intimacy between the wearer and the t-shirt – an embodiment that represents her individual traits and personality.

The Year of the Goat is associated with progress and prosperity. Celebrities born under this sign include Julia Roberts, Nicole Kidman, Jennifer Love Hewitt, Faith Hill, Mel Gibson, and Robert De Niro. A few of the other zodiac signs to mention are: Dragon, Horse, Rabbit, Dog, and Tiger.

Quality at an affordable price is never overlooked in CHIZOD's apparel. Just as the wearer would feel comfortable in her own skin when expressing her zodiac symbol, comfort can be found in the tops' baby-soft cotton. Its ribbing allows 180% stretchability, complimenting various body types with sleek, sexy, feminine contours.

A cultured yet modern look is effortlessly pulled off even with any ol' pair of jeans. The contrast of blacks and whites in the logos is simple yet extremely stylish and eye-catching. “The Chinese symbols for the year of your birth are a real conversation piece. I wear the t-shirt a lot, and I mean a lot. Wherever I go people ask me what the symbols represent. I've been stopped at art galleries, airports, restaurants and just walking around, to be asked about the Chinese symbols. And the print job is really top notch,” says Alison Sass, a CHIZOD customer, “You feel like you're wearing a piece of art.” Possibilities in creating various outfits are so wide; it's enough to pull a muscle in the imagination.

Photos of CHIZOD’s tops are available at:      http://www.chizod.com/gallery.htm
If you would like to find out what your sign is:     http://www.chizod.com/calendar.htm
For more info on the Year of the Goat:          http://www.chizod.com/sheep.htm

Log on to http://www.chizod.com for further information or call Dermot Brennan at (917) 400-4216.

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Dermot Brennan