SRWA Announces New Training Program Incorporating Knowledge Management Techniques

Unique knowledge management seminars teach product managers and supervisors everything they need to know about building successful virtual or actual teams.

DOWNINGTOWN, PA -- February 5, 2003 -- ProSalesConcepts© is a new and unique training program that will turn knowledge management principles into winning sales concepts. Knowledge management is the strategic use of information to achieve a business objective," says Steve Ware, President of S. R. Ware Associates, Inc. Companies want their managers to make better, more effective decisions based on the vast amount of data, information, and knowledge they have available."

Pharmaceutical companies spend a great deal of time and money training product managers and supervisors, but not all training is equal. Where some managers need assistance, especially in small to medium size companies, is developing focused planning, strategy, and tactics.

SRWAs new knowledge management-based training program, ProSalesConcepts, instruct product managers or supervisors on:
•   Planning and time management concepts,
•   Leadership,
•   Team building,
•   How to transform knowledge management into sales concepts, and
•   Other topics focused on successfully managing product or field staff teams.

Companies who use ProSalesConcepts are organizations who may be involved in developing a new product with another company and wonder how they all can learn from each other," says Ware. Or, they may have new hires or team members coming on board and have a need for everyone to be up to speed, contributing quickly."

Clients who will receive the most benefit from SRWAs experienced trainers and consultants are:
•   Small to mid-size pharmaceutical companies that are six to 12-months away from a new product launch,
•   Companies jointly introducing a new product with another company, and
•   Product or management teams that are rapidly growing.

This is an innovative concept," says Ware. Targeted training, above and beyond product knowledge, can enhance the launch of any new product and the value of the team managing the process."

ProSalesConcepts seminars are one-day programs conducted by experienced SRWA professionals. SRWA will train the trainers" or assist company trainers in presenting the material. Each ProSalesConcepts seminar participant is provided with a comprehensive training manual.

About ProSalesConcepts©
ProSalesConcepts is available from S. R. Ware Associates, Inc. as either a train the trainers" program or as a program led by SRWA experienced professional trainers. To find out more about SRWA training concepts, cost, delivery times, or customized seminars, call 610-321-6191 or e-mail SRWA info@srwa.net SRWA also markets ProSalesLaunch© and ProSalesDevelopment©

About S. R. Ware Associates, Inc.
S. R. Ware Associates, Inc. (SRWA) opened its doors in 1995 as a contract consultant group focused on pre- and post-launch pharmaceutical, biotechnology, or laboratory products requiring approval from Medicaid, Medicare, or other entities. The companys prime focus is on marketing and market research, but also conducts sales and management training. SRWA President and founder Steve Ware is a 25-year veteran of pharmaceutical sales, market research, knowledge management, and opinion leader development. SRWA draws upon a cadre of experienced associates with expertise in lobbying, sales management, advocacy, and a variety of therapeutic areas. More information about SRWA is available by visiting http://www.srwa.net.