Integrative Logic Welcomes Strategy and Implementation Specialist

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Multi-Channel Marketing Expertise To Help Expand Consumer Bases

Atlanta, GA—channel marketing agency, welcomes Nicole Schwartz as senior account manager, with strength in strategy development and implementation. Schwartz, who will be based in the agency’s Atlanta office, brings to Integrative Logic seven years of experience in strategic direct-to-consumer and multi-channel marketing, five of which were spent with senior members of the IL team.

“I’m thrilled to be re-establishing myself with the senior members of Integrative Logic,” says Schwartz. “Their use of customer-centric database marketing within a creative agency environment is cutting edge. I’m excited to leverage my traditional agency background in this technologically creative environment.”

In her previous position as an account executive with Fricks/Firestone Advertising, Schwartz developed marketing strategies, launched direct response programs and promoted new brand development for clients including Suburban Franchise Systems, Pet Stop and Suntory Water Group, parent to Crystal, Belmont, Hinkley, Kentwood and Sierra Springs. As an account supervisor at Braindance, a direct marketing and communications agency, Schwartz oversaw the Norwegian Cruise Line national promotion, as well as monthly communications for ExecuTrain Corporation. She supervised multiple marketing programs and promotions for Turner Network Television, Turner Classic Movies, Blue Cross and Blue Shield of Georgia, Nortel and BellSouth, among others. Schwartz is a graduate of Clemson University, where she earned a Bachelor of Science degree in marketing.

Integrative Logic is an Atlanta-based database-marketing agency specializing in developing and implementing strategic direct-to-consumer programs based on tactical business intelligence. From strategy conception, creative development and pathway programming through data analysis, statistical measurement and program review, Integrative Logic provides turnkey marketing solutions for clients nationwide.

For additional information about the Integrative Logic vision, philosophy and practice, visit http://www.integrativelogic.com.

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Carmen Crutchfield
Integrative Logic
404.373.2323 ext. 8#
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