Integrative Logic Brings On Web Application Expertise

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Technology Specialist will Create Pathways to Solutions

Atlanta, GA—driven marketing agency, welcomes Karen Lau as director, with special strengths in web application development, particularly in the areas of client/server and relational databases. Lau’s strong technical development and maintenance background will bring original and innovative application solutions to the IL interactive environment. Lau will be based in the agency’s Atlanta office.

“Joining Integrative Logic is the realization of a dream,” says Lau. “The company’s approach to business intelligence-driven marketing is unique in the marketplace, especially with its focus on measurement and analysis to deliver true value. By leveraging technical innovation, Integrative Logic is achieving amazing marketing results for its clients. I’m excited to be a key player on the team.”

As part of the Center for Education Integrating Science, Mathematics, and Computing at Georgia Tech, Lau spent the past three years designing, developing, testing and managing dynamic web applications with compound data-driven components. She is fluent in multiple languages including SQL, PL/SQL, VBScript, ASP, HTML, CSS, C, VB, VBA and Cold Fusion, and has trained on virtually every platform and application. Lau is a graduate of Georgia Institute of Technology, where she earned a Bachelor of Science degree in management, with a specialization in information technology.

From strategic program conception, implementation and marketing to creative development and business intelligence, the Integrative Logic team brings more than 90 years of experience in business growth and development and 45 years of experience in traditional and interactive agencies. Based in Atlanta, Ga. and Birmingham, Ala., Integrative Logic specializes in reaching and maintaining consumer markets worldwide with global practice areas including business-to-business and business-to-consumer marketing, corporate communications, healthcare, telecom, financial services, travel and entertainment. Data speaks. Integrative Logic listens.

For additional information about the Integrative Logic vision, philosophy and practice, visit

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Carmen Crutchfield
Integrative Logic
404.373.2323 ext. 8#
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