OpenIPMP Seeks to Break the DRM Stalemate with Release of Open-Source, Open-Standard System

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NEW YORK, Feb. 7 Â? Objectlab today announced the release of OpenIPMP, an open-source and open-standards based DRM (Digital Rights Management) system. This software has been released to the software development and entertainment communities in an effort to promote an open-standards based Intellectual Property Management and Protection (IPMP) scheme for MPEG-4 audio and video content.

NEW YORK, Feb. 7 – Objectlab today announced the release of OpenIPMP, an open-source and open-standards based DRM (Digital Rights Management) system. This software has been released to the software development and entertainment communities in an effort to promote an open-standards based Intellectual Property Management and Protection (IPMP) scheme for MPEG-4 audio and video content.

This release occurs amid several recent announcements from Microsoft, Sony, Real Networks, MPEG (Motion Picture Experts Group), ISMA (Internet Streaming Media Alliance) and others regarding the future of DRM and the digital distribution of content.

Seen by many as the answer to digital piracy and a gateway for entertainment companies to profitably venture into digital distribution, DRM employs cryptographic technologies to protect and manage access to copyrighted content. Although DRM solutions have been available for several years, the sector’s performance has been lackluster, and several DRM vendors have closed their doors. A fundamental lack of interoperability and standardization are among the leading causes of this stalemate.

Unlike the proprietary solutions offered in the past, OpenIPMP's interoperable DRM design is based on a variety of emerging open standards, including MPEG’s IPMP "Hooks" specifications, and the ISMA specifications for MPEG-4 streaming. Additionally, OpenIPMP draws from ongoing work in MPEG-21 by providing support for such emerging standards as ODRL (Open Digital Rights Language) and DOI (Digital Object Identifier).

Although OpenIPMP is designed to be integrated with any MPEG-4 based A/V management system, the current release comes fully integrated with MPEG4IP. Sponsored by Cisco, MPEG4IP is the most popular open-source MPEG-4 encoding, decoding, and playback software suite (http://sourceforge.net/projects/mpeg4ip).

"The release of OpenIPMP has the potential to be a watershed for content owners and the development community. It aims to take some of the mystery out of DRM, providing developers with a standards-based, rights management framework for developing and testing media distribution applications. It should stimulate market adoption of open standards and lead to more choice and lower cost media distribution solutions for content owners" said Joe Rinaldi, Objectlab's Vice President of Product Development.

About the OpenIPMP Project

Sponsored by Objectlab, the OpenIPMP project (http://www.openipmp.com/) provides an evolutionary path for the future of DRM, demonstrating the state of the art with respect to open standards based DRM technology. As such standards are just beginning to emerge, the project’s charter is to evolve as these standards mature. OpenIPMP's evolution will not only continue to track to emerging standards, but is itself an integral contributor to the standards community. Working with MPEG, ISMA, MOSES, and other organizations, OpenIPMP is committed to the process, aiding in the validation of experimental standards, the design of new specifications, and in producing openly available reference implementation software.

About Objectlab, LLC

Founded in 1996, Objectlab (http://www.objectlab.com/) is a software development and services company specializing in delivering high impact technology solutions to the media and entertainment industries. The company has developed many strategic development relationships with Fortune 500 clients and has been involved in several high profile digital media management and distribution projects. Objectlab is based in New York, NY with offices in New Jersey, and is privately held and funded.

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Craig Miller
Objectlab
(908) 507-5987
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