Fifth Floor Effects (5FX) Hires Businessman Paul Frantellizzi as Director of Sales and Marketing for its North American Territory.

PRESS RELEASE Contact: Pamela Peters 800.965.4539 Fax: 208.774.3584 FOR IMMEDIATE RELEASE New York, February 5, 2003 - Fifth Floor Effects (5FX) today announces the immediate hiring of former IDM president and founder Paul Frantellizzi.

New York, February 5, 2003 - Fifth Floor Effects (5FX) today announces the immediate hiring of former IDM president and founder Paul Frantellizzi. This hire is the first step in executing our revised business plan for 2003. Our technology within the Web and Multimedia Based CME marketplace is revolutionary and Paul will be a valuable asset bringing over 15 years of corporate management experience - he is a passionate and motivational leader possessing strong marketing and communication skills. His vision is inspired by values and driven by a powerful work ethic," says Fred Bobrow, President of 5FX. Paul Frantellizzi was the founder of IDM, a world leader in the digital media marketplace. IDM, a NY based corporation, designed and integrated digital media systems for the broadcast industry -- with clients such as ABC, FOX, NBC, CBS, CNN and Tribune Broadcast, IDM grew to a $12 million dollar media partner. Frantellizzi will become 5FXs Director of Sales and Marketing for North America.

About 5FX (www.5fx.com) -

Fifth Floor Effects (5FX) Inc. is a leading technology provider of Web and Multimedia Based CME solutions for enterprises who want to automate and streamline their CME delivery and user evaluation / testing process using Internet technology. Full CME services including accreditation in collaboration with Mount Sinai School of Medicine. The award winning staff @ 5FX, combined with proven, flexible industry and cross-industry solutions, enable companies to lower CME unit costs dramatically while broadening their reach to the health care community. 5FX offers customizable solutions for every aspect of event and media production and distribution, while maintaining a full range of equipment and software for all formats. The following is a small sample of services that are provided:

• CME Web development, online testing, and automated certificate fulfillment.
• Capturing, editing and archiving all live or scripted content.
• Hosting, duplicating, and distributing via Internet; as well as CD, DVD, VHS, Audio CD, and more...
• Web Based Design, web based (flash) promotions.
• Live multimedia staging, script writing, AV preparation and graphic design.

About: Mount Sinai School of Medicine (www.mssmtv.org) -

MSSMTV is the Mount Sinai School of Medicine's interactive distance learning program for continuing medical education. It encompasses live and archived streaming broad and narrowband video content; interactive on line quizzes and surveys; topic specific discussion forums; private and public e-mailing and a repository for all CME content. Within their mission to repurpose previously transitory CME events, MSSM TV presents these programs on a continuous basis, 24 hours a day and seven days a week. Mount Sinai currently produces over 240 hours of accredited medical grand rounds, over 168 hours of nursing education CEU's and dozens of major symposiums and workshops for live exhibition. We are actively disseminating and reproducing these programs utilizing the Internet and CD ROM to create what may be the most prolific media rich CME resource available to health care providers worldwide. In addition to hosting a wealth of high quality content, is Mount Sinai's experience as the most technologically advanced multimedia production service in medical education. Featuring a network level production facility; corporate level programmers, award winning technology architects and industry leading event producers, MSSM TV surpasses the academic standard.

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For further information contact:
5FX Corporate Offices: 95 Long Hill Road Hopewell Junction NY 12533
TEL 800.965.4539 FAX 845.622.3518
press@5fx.com www.5fx.com