American Leads Israel High-tech Company to International Acclaim - New Application for Cell Phones Creating a World Sensation

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Degel Software has shot into the spotlight with its development of the BugMe! application for cell phones.

Degel, an Israeli company under the leadership of CEO David Goldfarb, an American who resides in Israel, has shot into the spotlight with its development of the BugMe! application for cell phones. Until now, little has been known about the role of Degel Software Ltd., an Israeli company, in developing BugMe!, the popular multi-media reminder program available for Nokia’s Series 60 Platform. BugMe! has been extremely popular among Palm OS and Pocket PC users, and is one of the best selling add-on applications. Now Degel’s implementation for the Nokia 7650 offers an easy-to-use joystick-driven wizard style interface to create photograph, text, and voice message reminders with an alarm system; the ingenious design forecasts market success.

“Working on BugMe! has enabled Degel to utilize the creativity of our team members coupled with their strong technical expertise to produce this unique software application for cell phones,” said Degel Founder and President David Goldfarb. “The background experience of each member of our team, our commitment to quality and excellence, and the individualized attention we give each client have enabled us to work for some of the most renowned high-tech companies over the past few years.”

“In the international arena, Degel has a solid reputation and we found them to be a terrific partner – throughout the entire project and, most importantly, with the quality of the final product, “ said Iain Barclay, Co-Founder and Chief Product Officer of the U.K.-based Electric Pocket, Ltd., which produces the application. “BugMe! is our flagship product and Series 60 is of enormous strategic importance to us. It was vital to have a partner who understood our product and our business, and we found that in Degel Software.”

BugMe! is a straightforward note-taker and memory jotter, for both personal and professional use. Degel’s Series 60 implementation includes the power and immediacy of multimedia, allowing notes to include photographs and audio clips. Users range from someone recording a grocery list to an attorney verbally recording a legal argument to be transcribed at a later time. “BugMe! is a wonderful way to organize your life,” said Goldfarb. “If I am going to be out of hearing range of an oven timer, for example, I can simply photograph the chicken in the oven and click on ‘twenty minutes’. When the alarm rings, the photo of the chicken in the oven appears on my screen, and I am reminded to turn off the oven before dinner burns.”

Degel successfully moved BugMe! from the Palm’s stylus-based interface and redesigned it to fit the Series 60 Platform. On the Palm, BugMe! uses the stylus to create hand-written digital ink. For Series 60, the camera, the voice recorder, the contact list, and the phone capability are used to make unforgettable reminders “We realized that the appeal of BugMe! was the ability to make a reminder quickly and avoid the problem of time-consuming textual input,” explained Andy Weinstein, Senior Applications Analyst and Software Engineer. “BugMe! is fun, it’s fast, it’s effective, and it makes the users feel that they are getting the most out of the device.”

Degel was founded in Israel in 1988 by David Goldfarb, a graduate of the Massachusetts Institute of Technology (MIT). Degel’s clients include Sun’s Israel Research Center, Japan’s NTT, Basis Technology in Massachusetts, and the Jerusalem start-up 3dMe. More information is available at http://www.degel.com and http://www.electricpocket.com/series60/.

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Chevy Weiss
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