Integrative Logic Expands Relationship with WestPoint Stevens

Off-Line Data Leveraged for Online Success

Atlanta, GA-Integrative Logic (IL), a strategic, multi-channel marketing agency, is pleased to announce an expansion of its relationship with WestPoint Stevens Stores via the re-branding, redevelopment and deployment of the new WestPoint Stevens Web site, to be launched in the spring of 2003.

Integrative Logic has been a strong partner in developed our database marketing initiatives," said Harvey Jones, Director of Advertising/Direct Marketing for WestPoint Stevens. The logical expansion through the interactive channel is a positive for our customers and our division."

The expansion of the Integrative Logic/WestPoint Stevens relationship is based on a multi-variate consumer segmentation model first conceived and development by Integrative Logic, who has been executing the WestPoint Stevens Stores off-line direct mail program with exceptional results for the past year. Developing the online channel is the next tactical step in leveraging the momentum.

Were excited to have the opportunity to work with a traditional retailer that has embraced database marketing and true segmentation," said John Gardner, senior vice president of Integrative Logic. Extending the business intelligence already gathered off-line gives us limitless potential as we grow and improve WestPoint Stevens Stores interactive presence."

Integrative Logic is an Atlanta-based database-marketing agency specializing in the development and implementation of strategic direct-to-consumer programs based on tactical business intelligence. From strategy conception, creative development and pathway programming through data analysis, statistical measurement and program review, Integrative Logic provides turnkey marketing solutions to clients nationwide.

For additional information about the Integrative Logic vision, philosophy and practice, visit www.integrativelogic.com.