Prescription Pricing Advisor Available via the Web

Independent and small chain pharmacy subscribers can now access timely prescription pricing intelligence online.

MILWAUKEE, WI -- Independent and small chain pharmacy subscribers can now access timely prescription pricing intelligence online. In an effort to streamline communications to its clients, Hamacher Resource Group has launched an online version of its monthly Rx Advisor® prescription pricing program.

Focusing on the prescription department of independent and small chain pharmacies, the Rx Advisor® provides market-specific retail pricing intelligence on key brand and generic drugs. It also advises pharmacies on how to price new drugs entering the market. Data is distributed for two therapeutic categories each month.

Delivering these profit-generating insights over the web makes accessing and using the data easier than ever," said Dave Wendland, vice president. In addition to actual retail prices from within a subscribing pharmacys zip code area, the online service also enables users to sort, display and find market intelligence more quickly. A quick export feature actually allows the Rx Advisor data to flow into a spreadsheet for further analysis."

Since its introduction nearly 20 years ago, Rx Advisor has undergone several improvements and is now relied upon every month by pharmacist at more than 2,000 drugstores throughout the United States. The web-enabled version can currently be launched from Hamachers primary web page, www.hamacher.com and requires a valid user code and password.

This migration to the web is part of Hamachers commitment to providing marketing services and retail business intelligence to our retailer, wholesaler and manufacturer clients in the most efficient, usable format," Wendland said. Its truly a one-of-a-kind application."

About Hamacher Resource Group
Hamacher Resource Group headquartered in Milwaukee, Wisconsin, was established in 1980 as D.P. Hamacher & Associates. The company provides marketing services and retail business intelligence to drugstores, manufacturers and distributors within the healthcare industry. Hamacher employs 45 people comprised of category management, data analysis, project coordination, production, marketing and customer service professionals.