When you are serious about growing your business, the one book you MUST read is "Growing small businesses into big Brands" by Jack Sims
This book is all about Branding, understanding what it's about and why everyone has one, but usually don't know how to leverage it.
"We believe in the principals that Jack illustrates in this book, because we have used them, and they work. We are now the #1 motorized retractable awning company in America - Lars Dupont- President, Durasol Awnings.
I have been incredibly lucky in my life and I have been fortunate enough to grow not 1 but 2 businesses that became national in size. My second became the largest marketing and promotion company in America. This book is not about my journey, but about the things that I have learned about growing my business and my clients businesses into becoming brand leaders in their categories. I have been fortunate enough to work with many Blue Chip clients like Polaroid, General Foods, A&W, Lever, Lipton, British Airways, Burger King and many more. When I sold my business and tried retirement I relized that the smaller companies just were not able to get the type of information and service without paying very big fees to companies like mine. So that is what I believe this book delivers, a way that smaller companies can get their brands on the right path to becoming the brand leader in their category without incurring huge expenses.
I do hope you enjoy it, I am sure it will help you dramatically grow your business and the bottom line.
Please visit my web site www.jacksims.com and cllick onto "Book" to order
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