CONVEA NAMES WHAT IF WHAT NEXT BIZ DEV/PR AGENCY FOR NORTH AMERICA

Convea Ltd., UK-based supplier of enterprise knowledge management solutions, announced the appointment of What If What Next as Business Development-PR agency of record for North America. Convea (pronounced Conveyor) allows employees and project teams to rapidly share information, schedules, files and ideas on demand via a simple, common Internet, Intranet and Extranet web interface.

London, UK and Toronto, ON, February 11, 2003-Its the British invasion redux.

Convea Ltd., UK-based supplier of enterprise knowledge management solutions, announced the appointment of What If What Next as Business Development-PR agency of record for North America. Convea (pronounced Conveyor) allows employees and project teams to rapidly share information, schedules, files and ideas on demand via a simple, common Internet, Intranet and Extranet web interface.

What If What Next will help launch Convea in North America, providing a local contact for partners and customers interested in adopting its advanced workspace technologies while developing marketing strategies for trial and use in the U.S. and Canada. In early January, Convea announced the launch of its powerful new Convea Version 5, now available for enterprise scale business communication, collaboration and coordination.

Conveas groupware allows employees to share documents and knowledge with colleagues around the world using a configurable Web interface," said Alal Miah, Convea CEO. Customer and employee data are easy to access and updated in real time. When there is a virtual or physically distributed workforce, this tool can prove helpful in keeping the communication and collaborative work flowing quickly and accurately."

What If What Next will help establish Conveas presence in North America, through a public relations, marketing and business development campaign to be launched this spring. What If What Next is a fast-growing marketing firm for emerging technology. It has developed an international clientele and is proud to add the U.Ks Convea to its client list," said Howard Oliver, What If What Next partner.

What If What Next combines Richard Rotmans public relations talent with Howard Olivers broad background in business development, alliance formation and scenario planning. In addition to creating his own agency, Rotmans PR experience includes executive positions with Hill and Knowlton and Alliance Broadcasting in Canada. He also headed Ruder Finn and Rotmans Chicago office. Oliver has been a manager and consultant for numerous industrial and high technology companies. His recent clients include: Oracle, Unisys, IBM, Helical Systems, I&A Research, Larial Proteomics, Metaverse Corporation, Storage Guardian, Entervision and Reality Capture Technologies. This combination makes them a unique and creative brain trust with streetwise business savvy and the journalists eye for a story," Miah added.

What If What Next offers a particularly cost effective alternative to identifying and developing niche markets deploying a deliberate process encompassing - Thought Leadership, Business Development and Public Relations," noted Howard Oliver, firm founder and partner. We intend to apply this technique on behalf of Convea."

Convea Version 5, is a high performance, multiple-knowledge-based groupware solution. Version 5 offers over 19 applications, tools and business utilities including:
-   Email
-   Group Calendaring
-   Group Scheduling
-   Group Discussion
-   Instant Messaging
-   Instant Conferencing
-   Knowledge Management
-   File Management
-   And much more

With completely rewritten program architecture, Version 5 includes an assortment of new user-suggested features suggested, including. Security, User Interface and Application Functionality. Already compatible with IIS on Windows NT, and Windows 2000, and support for Internet Explorer 5.5 and above, Convea Version 5 now also supports the latest .NET framework, and optimized support MySQL databases.

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ABOUT CONVEA LTD.
Founded in 2000, Conveas technology allows employees and project teams to rapidly share information, schedules, files and ideas on demand via a simple, common web interface. Convea provides a fully configurable web workspace in which to run Convea applications helping businesses increase productivity and reduce costs.

Convea Ltd. is privately held with headquarters in London, UK. For further information about Convea Ltd., please visit http://www.convea.com

ABOUT WHAT IF WHAT NEXT
What If What Next engages in a very specific type of integrated Business Development-PR services for emerging technology companies. We provide the capabilities of a full service Public Relations and Investor Relations firm, with a unique perspective. Our mission is to create Buzz with Traction. We start from an inherently different position from other providers of marketing communications. We help our clients:
- Peer into the fog of the future they will inevitably face.
- Look at the incontrollable variables that will affect them.
- Build scenarios that will significantly advance their vision.
- Communicate those ideas persuasively to their publics and stakeholders.

This is not passive learning and not marketing hype but a clear way to talk about the future.

For further information,
http://www.convea.com/
http://www.whatifwhatnext.com or
Richard Rotman or Howard Oliver, partners
What If What Next
416-638-8582; whatifwhatnext@on.aibn.com