MapInfo launches TargetPro 3.0 -- for leading edge marketing information analysis

11 February, 2003 - Technology for Marketing - Stand C45

• New Report Wizard and Report types
• Calculate customer penetration
• Analyse the benefits of a targeted mailing

MapInfo today launches version 3.0 of TargetPro, the marketing information analysis system that seamlessly integrates an organisations customer data with MapInfos demographic, geographic, business and segmentation databases.

TargetPro Version 3.0 will provide organisations in the UK, Netherlands and Germany with the superior insight they need to profile, analyse and understand customers and markets to predict buying behaviour for virtually any product or service. This makes TargetPro ideal for making informed decisions about potential or existing locations - including retail or housing development sites, existing stores or branches, fixed or wireless telecommunications networks or the area of the next marketing campaign.

According to Phil Rooney, Senior Product Manager, MapInfo: TargetPro has proved an invaluable tool for so many of our customers because of its ability to analyse scenarios, such as where to locate a new supermarket, and the impact upon merchandising requirements based upon predicted consumer purchasing patterns. In version 3.0, we have the added value of a Reports Wizard, which makes creating tailored reports from the analysis very simple."

For further information, visit www.mapinfo.com

THIS RELEASE HAS BEEN DISTRIBUTED BY WEBITPR (www.webitpr.com)

Disclaimer:

Whilst WebitPR.com Limited endeavour to ensure the accuracy of the information contained in this Release, WebitPR.com Limited cannot accept any liability for:-

• the inaccuracy or otherwise of any information contained in this Release; or
• any loss liability or expense which may be suffered by any party in consequence of acting or omitting to act as a result of any information contained in or omitted from this Release.; or
• any loss or suffering which may be caused by or to any party either as a result of the information contained in this Release or such information contained in this Release being inaccurate or otherwise misleading.

In the event that any information contained in this Release is inaccurate or misleading then please contact WebitPR.com at the above e-mail address.