Rock Bottom Brewery in the Irvine Spectrum to host StrongHouse Records LLC, hip hop release party.

Irvine is not a typical Hip Hop mecca of Southern California, yet with the release of an underground classic from StrongHouse Records LLC/.com the Rock Bottom brewery has chosen to host an "8 mile" style MC batle along with DJs and break dancing. The night was held mid January on a Wednesday night bringing in a record number of people!

StrongHouse is becoming a key name for Hip Hop out in Southern California. With the January 15th release party people were astonished to see 350+ people filling the establishment, most people were amazed that Orange County, let alone Irvine, could bring in such an underground Hip Hop following.

Scouts from URB Magazine and The Wake up Show (Power 106) were in attendance checking out how this event popped off during a week night and left very impressed with the labels doings anxiously awaiting the next OC event...soon to come.

As for the label itself, StrongHouse is pointing its focus towards a bigger online presence, artists interviews, and worldwide music releases to bring more exposure to the southland Hip Hop Underground music scene.