New online resource for baby gift-giving

LenoxBaby.com is a new online resource for baby gift-giving. In addition to personalized products, feeding utensils, religious gifts and lifetime keepsakes, the site also offers gift-giving tips and decorating ideas featuring popular baby themes.

Announcing the arrival of LenoxBaby.com -
gifts for baby and parents, nursery décor and more

Langhorne, PA (February 12, 2003) - LenoxBaby.com is a new online resource for baby gift-giving. In addition to personalized products, feeding utensils, religious gifts and lifetime keepsakes, the site also offers gift-giving tips and decorating ideas featuring popular baby themes.

Here's a sample of the site's gift-giving and décor tips:

- Include jars of baby food and extra coupons    
with infant feeding sets
- If the twins are on the way (or if the parents
are animal lovers), go with a Noah's Ark theme

Lenox gifts often are handed down from one generation to the next," said E-commerce Manager Michelle Musso. It's especially true for Lenox baby gifts, which become cherished family keepsakes."

A visitor to the site can create a wish list, view others' wish lists, and set up personal reminders. While the reminder function is designed to help our customers keep track of gift-giving occasions, it's also a handy tool for expectant and new parents, said Ken Bausch, vice president of interactive and database marketing at Lenox Collections. For example, a visitor may want to set up reminders for prenatal or pediatric appointments."

LenoxBaby.com is the second boutique to be added to the LenoxCollections.com shopping site. LenoxWedding.com features wedding-related products, offers bridal registry, gift-giving and entertaining tips, and links to an online bridal sweepstakes.

About LenoxCollections.com

LenoxCollections.com is the e-commerce site of the Lenox tableware and giftware business. The site has thousands of gift ideas in a wide range of categories, including dining, home décor, jewelry and gift occasions. LenoxCollections.com offers visitors the opportunity to request a catalog, set up an address book, participate in live chat and register for Lenox e-News" updates.