INOVISE MEDICAL SELECTS SOFFRONT CRM, DEFECT TRACKING MODULE, TO IMPROVE PRODUCT DEVELOPMENT

Soffront Software, Inc., a leading supplier of end-to-end CRM solutions, today announced that Inovise Medical, Inc. has installed the defect tracking module of Soffront CRM software to enhance quality processes, compress product development cycles and improve customer satisfaction. According to Steve Hesler, Director of Quality and Regulatory at Inovise Medical, the company originally purchased the software in early 2002 to assist in product development, specifically defect tracking and test report creation and storage. Soffront CRM is so feature-rich and customizable that it not only met that need, but has allowed us to expand our usage of the tool, thereby saving us money on other software packages that are required for FDA compliance," explained Hesler. Soffront has definitely exceeded our expectations."

Fremont, California, February 14, 2003 -- SoffrontSoftware, Inc., a leading supplier of end-to-end CRM solutions, today announced that Inovise Medical, Inc. has installed the defect tracking module of Soffront CRM software to enhance quality processes, compress product development cycles and improve customer satisfaction. Inovise Medical (www.inovise.com) is a privately held cardiac diagnostic company specializing in low-cost, non-invasive, technology-based medical solutions.

According to Steve Hesler, Director of Quality and Regulatory at Inovise Medical, the company originally purchased the software in early 2002 to assist in product development, specifically defect tracking and test report creation and storage. Soffront CRM is so feature-rich and customizable that it not only met that need, but has allowed us to expand our usage of the tool, thereby saving us money on other software packages that are required for FDA compliance," explained Hesler. Soffront has definitely exceeded our expectations."

Prior to Soffront, Inovise Medical was using an in-house development tool that was not compliant with FDA regulations for electronic records. Soffront CRM provides for an audit trail as required by FDA for electronic records management.

Inovise chose Soffront CRM because the software met the companys short-term organizational needs and long-term growth strategy. After researching many competing solutions, Inovise ultimately selected Soffront because the product was more customizable, had an overall superior design, and is expected to provide the company with a better return on investment. Inovise is currently considering purchase of other Soffront CRM modules including Sales Force Automation and Help Desk.

Soffront Software Inc., a pioneer in the CRM market since 1992, offers end-to-end CRM solutions consisting of several integrated modules. The main modules provide the following solutions: customer and employee help desk management, sales force automation, marketing automation, asset management, contact center, self-service knowledge management and defect tracking. With more than 500 CRM installations worldwide, Soffronts installed base includes several Fortune 500 companies and mid-sized businesses across many industries.

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