Pragmatic Marketing, Inc. joins AIPMM Product Professional Leaders as Platinum Sponsor

SACRAMENTO, Calif.-February 14, 2003 -- The Association of International Product Marketing and Management (AIPMM) announced today that Pragmatic Marketing, Inc., the world-leader in high-tech product marketing/management training, and Inc. 500's Year 2000 fastest-growing revenue company, has become a Platinum Sponsor of the AIPMM. This sponsorship enhances the AIPMM's educational mission, particularly in the high-tech arena.

"Our members will benefit greatly from Pragmatic Marketing's depth and breadth of educational expertise. Pragmatic Marketing has an impressive track record of training over 20,000 high-tech marketing professionals and the AIPMM is proud to have their support," said Therese Padilla, AIPMM co-founder. "With Pragmatic Marketing's educational backing we hope our members will learn the critical skills needed to help them operate more efficiently and command higher salaries."

Pragmatic Marketing President and CEO, Craig Stull, developed the Pragmatic Marketing training methodology after recognizing a need for formal product marketing training during his first 15 years in executive-level technology marketing and product planning.

"Pragmatic Marketing has created a curriculum of best practices and processes that have become synonymous with well-managed products throughout the technology world. Pragmatic typically graduates over 3,000 Fortune 500 Product Managers annually who represent the software, hardware and various technology industries," said Stull. "We are pleased to be a sponsor of the AIPMM and look forward to its growth."

The Association of International Product Marketing and Management is a global, open membership organization. It provides information and addresses issues that confront the careers of product professionals throughout various industries. The AIPMM is planning the first annual Educational Conference in Monterey, California for October 2003. Pragmatic Marketing, Inc. will hold Platinum visibility at the event in addition to speaking opportunities.

For more information visit www.aipmm.com.

About Pragmatic Marketing, Inc.
Based in Scottsdale, Arizona, Pragmatic Marketing, Inc. was formed in 1993 to provide product marketing training and consulting to high-tech firms by focusing on strategic, market-driven techniques. Pragmatic's training courses emphasize business-oriented documentation of market problems; product rollouts, turnarounds, positioning, naming, and prospect need identification. Since its inception, Pragmatic Marketing has successfully graduated over 20,000 product managers and marketers and has been named one of the Inc. 500 fastest-growing companies of 2000. For more information about Pragmatic Marketing and its courses, please visit the website at www.PragmaticMarketing.com.

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