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Partner Communications Deploys Niragongo Lava Smart Proxy To Enhance Its Mobile Data Services
Herzliya, Israel. February 13, 2003
Niragongo Ltd, a leading provider of smart proxy solutions for wireless operators, has today announced a commercial launch of its Lava Smart Proxy by Partner Communications Company Ltd. (Partner"), one of the most innovative cellular carriers, operating under the multinational orange brand.
Partner has chosen Niragongo as the proxy solution provider for its WAP services to mediate between the services, the devices and the operator infrastructure. The Lava Smart Proxy provides Partner with a central point of control over a wide variety of content types, devices, applications and user segments.
Using the Lava Smart Proxy, Partner is able to automatically implement its brand identity and style-guide through its entire set of services, and to offer a set of instant personalization tools, all facilitating higher levels of usage and enhanced user satisfaction. The Lava Smart Proxy further provides comprehensive reporting capabilities and in-depth analysis of user behavior and service performance.
Partner worked closely with Niragongo through a short implementation process, which required no changes to the existing mobile data architecture and services due to the transparency of the Lava Smart Proxy. Niragongos proxy, with its rich device repository and powerful management tools, enables Partner to differentiate and optimize services for dozens of terminal types.
Iris Beck, VP Marketing at Partner, commented: "We are constantly improving our mobile data and WAP offerings in order to provide additional services and functionality to our customer base. Niragongos Lava Smart Proxy provides Partner the enabling technology to control existing applications and facilitates the launch of sophisticated mobile data services, which are personalized according to user preferences".
Shykeh Gordon, CEO of Niragongo said: "Working with an industry leader such as Partner gave us the opportunity to prove our capabilities and to improve Partners mobile data services. Gaining market leadership in this complex environment is a challenging task. Using Niragongos solution, Partner will be able to better meet customer needs, gain the competitive edge and improve their mobile data services".
About Niragongo
Niragongos mission is to become the leading vendor of smart proxy solutions for mobile operators. The smart proxy is a mediation element that resides on the operators premises, and mediates between the content providers, the users and the operator infrastructure. It creates a central point of control and allows the operator to optimize and add value to any mobile data service and content. Niragongo is a first mover in this market, with an innovative proven product.
Niragongo was founded in November 1999. It has offices in Herzliya, Israel and its investors include Partner Communications Company Ltd. (For further information: http://www.niragongo.com)
About Partner Communications
Partner Communications Company Ltd is a leading Israeli mobile communications operator known for its GSM/GPRS based services and the development of wire free applications under the preferred orange brand. The Company commenced full commercial operations in January 1999 and, through its network, provides quality of service and a range of features to more than 1.8 million subscribers in Israel. Partner subscribers can use roaming services in 104 destinations using 251 GSM networks.
The Company has been awarded a 3G license in 2002. Partners ADSs are quoted on NASDAQ under the symbol PTNR and on the London Stock Exchange (LSE) under the symbol PCCD. Its shares are quoted on the Tel Aviv Stock Exchange (TASE) under the symbol PTNR. (For further information: http://investors.partner.co.il)
Contact information:
Ofir Azury, Marketing Manager
Niragongo Ltd.
Tel: +972 9 971 7012
Ofir@niragongo.com
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