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All Press Releases for February 16, 2003 Subscribe to this News Feed    
 

CPS Software Only" GSM Location Technology Breakthrough Brings Mass Market High Accuracy Services A Step Closer

Cursor Matrix offers cost-effective solution and lowers barrier to market entry

13 February 2003 - On show at the 3GSM World Congress in Cannes for the first time will be Cursor Matrix -- the worlds first software only high accuracy location technology for mass market GSM phones.

Developed by world leaders in high accuracy location technology, Cambridge Positioning Systems Ltd (CPS), Cursor Matrix offers sub-50 metre accuracy -- without costly handset modifications and additional network hardware required by rival technologies.

Based on fully GSM standardised technology, Cursor Matrix will lower the cost barrier significantly for operators seeking to exploit the predicted $20bn* high accuracy location based services market.

Sam Arditi, Vice President, Intel Wireless Communications and Computing Group, said: "We are very pleased to see CPS's announcement as it continues to deliver advances on E-OTD location determination technology. More and more, consumers are looking forward to the benefits of high-accuracy location-based services on mobile devices running Intel Personal Internet Client Architecture building blocks like our new Intel PXA800F cellular processor."

Cursor Matrix is a simple and easy to implement software upgrade to network equipment and handsets and offers tremendous potential for feature rich high accuracy location functionality to standard devices at very little cost. It also affords users complete control on privacy -- unlike other location technologies.

Cursor Matrix builds on our expertise and experience in developing standardised location technology for the GSM market. Because it is software-based it dramatically cuts deployment costs -- and so makes high accuracy location a compelling opportunity for operators seeking new revenue streams from location-based services," says Chris Wade, CEO of Cambridge Positioning Systems.

This development brings high accuracy location -- and its associated benefits of personal safety and value added commercial services -- within the reach of all GSM users. The key benefit is that this can be passed on to the customer at virtually no cost and we believe that it has real potential to become a standard feature of all GSM handsets in the near future."

Currently, many GSM operators use Cell-ID technology to support location-based technology, deriving the whereabouts of handsets from radio signals transmitted within the network. However, users can only be pinpointed to a particular network cell -- which can vary in size from 500 metres to many kilometres.

Cursor Matrix builds a far more sophisticated picture of network activity -- drawing location information from software-enabled handsets and base station radio signals. The Cursor Matrix technology uses mathematical algorithms within a network server to provide precision location to either the handset user or third party such as the emergency services.

Cursor Matrix is attracting the interest of major network equipment vendors as part of their high accuracy location solution and their efforts to drive down network costs for wireless operators. CPS already delivers its standard E-OTD solution to network equipment vendors Ericsson, Siemens and Nortel Networks and many handset vendors including Samsung and chipset vendors Intel and Texas Instruments.

ends

*"Location Based Services" ARC Group September 2002

Further enquiries:

Colin Ashcroft
Cambridge Positioning Systems
Tel: +44 (0) 1223 326984
Mobile: +44 (0) 7769 740 296
E-mail: colin.ashcroft@cursor-system.com

About CPS:

Cambridge Positioning Systems Limited (CPS) is the key enabler for high accuracy location in the GSM wireless world. Its innovative E-OTD (Enhanced Observed Time Difference) technology allows network operators to develop new services that improve the safety of their customers and deliver profitable applications.

Regarded as the location standard for the GSM market, E-OTD (Enhanced Observed Time Difference) uses sophisticated mathematical algorithms to determine a users position. CPS has licensed this cost effective technology -- deployed in both the wireless network and the mobile device -- to leading global vendors for integration into their network infrastructure products. Technology trials and deployments are currently underway in the US, Europe and the Asia Pacific region.


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