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L.A. Marketing Company Specializes in Marketing to Government Travelers.
The huge government-employee travel market has always been elusive, but a Los Angeles-based marketing company has found a way to reach these people and publicize hundreds of hotels throughout the USA.
L.A. Marketing Company Specializes in Marketing to Government Travelers
LOS ANGELES, Calif. Feb. 14, 2003 - Travel Marketers Corp, a leading provider of marketing services for the hotel and travel industry, announced today that they have added the 70,000th hotel listing on their popular www.GovTraveler web site.
Based in Los Angeles, California and affiliated with leading travel industry associations, Travel Marketers specializes in providing everything government travelers need to plan their trip and book their accommodations, including hotel listings, per diem rates, car rentals, flight information, weather and city guides. When government employees are planning a trip they click on the GovTraveler web site, (www.GovTraveler.com), view a list of hotels in the city they are visiting and book their rooms right online. Major hotel groups, leading property management companies and independent hotels pay to be listed in preferred positions in the GovTraveler directory.
Boasting a huge database of more than 70,000 hotel, resort and extended stay properties, the GovTraveler site provides government per diem and special rates for government employees and business travelers. The site is hit by thousands of potential buyers every month seeking travel information, airlines schedules and room reservations based on the latest rates and availability.
The U.S. government has a travel budget exceeding $6 billion per year, and books more than 93,000 hotel rooms every day. Federal agencies spend about $5,500 on travel per employee annually. State and local government employees account for another $2 billion every year, or about 7 million travel nights, and thousands of contractors, suppliers and others who travel on government business also contribute to this large market
To promote traffic to its site, Travel Marketers sends out a biweekly newsletter called Per Diem News to 65,000 government employees and corporate travelers through its subsidiary, Opt-email.com, (www.opt-email.com), a permission-based email marketing firm. Featuring tips, hints, special offers and travel bargains, Per Diem News offers government per diem rates, and provides travel planners with up-to-date information assisting them in making their travel purchases.
"It's difficult for hotels to advertise", says Michael Banks, Travel Marketers president. "Local advertising isn't effective and national exposure is too expensive. It's also tough identifying travelers who are planning a trip, so hotels benefit by the targeted publicity we generate through our web sites and our newsletters.
| | - the 7 years that we've been in Internet marketing, we have never seen such a positive response to travel promotion", says Banks. "Since launching GovTraveler and its sister site CorpRates, (www.corprates.com), we have greatly exceeded our traffic goals. It's obvious that hotel owners, hotel managers and corporate marketing directors recognize the value of publicity that reaches these large markets. Our success and the success of the hotels we feature is due to our focus on two of the travel market's most lucrative segments - government and corporate travelers.
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About Travel Marketers Corp.
Travel Marketers is a Los Angeles-based advertising agency specializing in marketing services for hotels, motels and extended stay properties. The company delvers cost-effective promotional programs to hotel owners and hotel managers seeking business from the two largest categories of business travel: federal and state government employees and corporate travelers. For further information, call John Powers, Marketing Manager at 1-800-429-4166, or visit the site at www.TravelMarketers.com
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Press Contact:
Michael Banks, Manager
Travel Marketers Corp.
8721 Santa Monica Blvd., #240
Los Angeles, CA 90069
Toll-free: 1-800-429-4166
mbanks@mastersite.net
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