New Mortgage Broker Sales Letter Kit Promises More BANG for the Marketing BUCK!

The Mortgage Brokers Sales Letters Kit includes 45 proven letters that capitalize on the power of referral strategies, continued follow-up, alliances and targeted marketing. These approaches are designed to maximise the return on a broker's marketing dollar. The Kit has been written by direct response copywriter, Kris Mills who has a proven track record of producing million dollar results for clients in the financial services industry

This week Words that Sell Pty Ltd launched the Mortgage Broker Sales Letters Kit which contains 45 responsive sales letter templates specific to the Mortgage Broking industry.

The Kit includes 45 proven letters that capitalize on the power of referral strategies, continued follow-up, alliances and targeted marketing. These approaches are designed to maximise the return on a broker's marketing dollar.

The author of the letters inside the kit is Kris Mills, a well respected direct response copywriter who has a track record of producing exceptional results for clients in the financial services industry

"The kit gives brokers all the marketing letters they need to take their firm's sales to the next level without paying costly copywriting fees or spending a fortune on mass mail outs," said Words that Sell's Managing Director, Kris Mills.

According to Kris, the better targeted a sales letter is to the needs of the prospective customer, the greater the results will be. To capitalize on this fact, Kris ensured that many of the 13 prospecting letters in the pack were targeted to specific markets.

"One market in particular is home sellers. 90% of people selling their home will be upgrading to a more expensive property, and in most cases they will need to refinance to do that," said Kris.

"I developed a series of 4 letters to send to home owners at each stage of the selling process. This drip feed" approach is designed to gradually chip away at the potential customer and build rapport with them so that when they are ready to arrange finance, there is a very good chance that they will call the broker."

According to Kris, another area of leveraged opportunity for Mortgage Brokers is in generating referrals from past clients.

"Most brokers receive the odd referral on a reactive basis," said Kris.

"The Mortgage Broker Sales Letter Kit enables brokers to significantly increase their referrals by taking a more proactive, but non-confrontational approach. It contains 5 referral letters which can be sent out at various periods during the sales cycle. These letters are specifically engineered to encourage a high number of referrals in a professional, non-threatening manner."

Kris normally charges anywhere between $US 200 and $US 400 to have each letter written on an exclusive-use basis however brokers can purchase this 45 letter kit for less than the price of having one letter professionally written.

The 45 letters inside the Mortgage Brokers Sales Letter Kit cover most areas of marketing including prospecting for new business, referral generation, alliances, nurturing and customer service, and follow-up letters.

The kit can be purchased online and the letters and bonuses are available for instant download. More information along with a free prospecting letter sample can be downloaded from the Words that Sell website at www.wordsthatsell.com.au

ENDS ...

About Words that Sell.

Words that Sell is an International direct marketing consultancy which specialises in direct response and direct mail creative for a variety of industries including the finance sector. Managing Director Kris Mills is the author of popular DIY marketing guides including Advertising and Marketing Toolbox, Mortgage Broker Sales Letters, Proposals and Tenders that Sell, Financial Planner Sales Letters, Marketing Plan TimeSaver Kit, and Real Estate Listing Letters. The Words that Sell website offers a variety of marketing-related ebooks, newsletter subscriptions and articles available for free download. For more information visit www.wordsthatsell.com.au