VIRTUAL YOUTH A REVOLUTION IN MAKEUP from PRESCRIPTIVES

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VIRTUAL YOUTH A REVOLUTION IN MAKEUP from PRESCRIPTIVES

VIRTUAL YOUTH A REVOLUTION IN MAKEUP from PRESCRIPTIVES

Prescriptives introduces Virtual Youth, its first-ever treatment foundation that visibly lifts, firms and smoothes. It’s everything you ever wanted in a foundation –

Virtual Youth treats lines and wrinkles throughout day, while providing the radiant beauty and flawless coverage that Prescriptives foundation is known for.

Reclaim the skin of your youth. Start today.

SKIN INSTANTLY LOOKS LIFTED

State-of-the-art light spreading powders and soft focus optics minimize the appearance of fine lines and wrinkles all day long. Unique elastic polymers make your skin look lifted while creating this living color mesh that moves with you all day for long-wearing coverage.

FINE LINES DISAPPEAR

An exclusive Skin Mending Complex with Polypeptides and White Birch Extract works on the underlying support system of the skin to help prevent elastin breakdown and increase collagen synthesis. Continued use of Virtual Youth results in a less lined, smoother complexion.

BEAUTY SHINES THROUGH

Virtual Youth works to create healthy looking skin. Sodium Hyaluronate,

Wheat Germ and Barley Extract seal in hydration for a youthful translucency while Glucosamine gently exfoliates dead surface skin cells for intense clarity.

Virtual Youth contains SPF 15 and Vitamin E to protect against the aging effects of UVA and UVB rays and help eliminate damaging free radicals. Available in

30 shades for all skin tones.

Virtual Youth will be available in January 2003 at all Prescriptives counters in specialty and department stores nationwide and on http://www.prescriptives.com.

Also available at Holt Renfrew in Canada.

Suggested Retail Price is $32.50 US/ $45.00 Canada

Press Contact:

Jennie Galaburda

Prescriptives Global Communications

212.572.5472

jgalabur@prescriptives.com

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